Marketing Executive

6 days ago


Cheras, Malaysia The Coffee Bean & Tea Leaf (M) Sdn Bhd Full time

_**Our Blend**_

The Coffee Bean & Tea Leaf is one of the world’s largest independent and privately-owned specialty coffee and tea retailers. In 1963 we opened our very first store in Southern California, and today we have over 1100 cafes in over 20 countries, and our Global Headquarters in Singapore.

The Coffee Bean & Tea Leaf is on an inspiring journey to become the world’s coffee and tea brand. We are united by our passion for connecting people through the daily rituals of coffee and tea—viewing every cup as an opportunity to impact someone’s day.

Our Brew Crew is a diverse team of hard-working optimists with a passion for learning about our craft, the people we serve, and the world around us. We offer the tools, the environment, and the support for you to make your unique contribution and grow as a person.

Passion is contagious, and we’ve got a serious case of it. If you are just as passionate as we are, come join our Brew Crew
- **Brew Crew Opportunity**_

Our Global Brew Crew is seeking a self-driven, innovative, and collaborative Marketing Executive, Digital & Loyalty to execute marketing content that resonates with target audiences, aligns with campaign strategies, and drives engagement throughout the customer's journey.
- **Key Responsibilities**_

In this role, you will:

- Responsible for day-to-day execution of customer loyalty marketing campaigns to drive members’ acquisition, engagement, and retention.
- Tracking and reporting of Loyalty marketing campaigns to review effectiveness of campaigns.
- Execute A/B testing on various elements of loyalty programs, including but not limited to rewards, communication channels and content, and promotional strategies to drive revenue and increase brand preference, customer retention and customer satisfaction.
- Collaborate with stakeholders to drive continuous improvements in the digital loyalty experience.
- **Your Ingredients**_
- Degree in Business, Marketing, Brand Management, or Marketing Communications.
- Minimum 2 years of work-related experience in Loyalty/Customer Experience/CRM, including omnichannel loyalty marketing promotions
- Technically savvy with data, digital marketing technologies, and innovation is an advantage.
- Knowledge and experience in using loyalty, marketing automation and analytics tools
- Good command of English (verbal and written)
- **Performance & Rewards**_

At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork, ownership, and respect for one another.

**Our ‘FROTH’ VALUES**

We believe in the **fundamental truths** that guide us through our daily lives:
**F*RIENDLINESS **-* We go above and beyond in everything we do. Friendliness and customer-centricity is embedded in our culture.

**R**ESPECT - We are inclusive and honour each other’s values, opinions and diversity.

**O**WNERSHIP - We take ownership and accountability for our individual, team and business results, every day.

**T**EAMWORK - As a team, we collaborate, innovate, and leverage our diverse strengths to grow the business.

**H**ONESTY - We live up to the highest levels of integrity by being truthful and transparent with each other, the business and ourselves.

**Benefits**:

- Health insurance
- Meal allowance
- Professional development

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (required)

**Experience**:

- CRM/Loyalty: 2 years (required)

Ability to Commute:

- Cheras (required)



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