Marketing Executive
3 weeks ago
**Position: Marketing Executive**
**Industry: Trading (Civil Material)**
**Location: Klang**
**Responsibilities**:
- **Develop B2B Marketing Strategies**: Collaborate with the marketing team to create comprehensive marketing strategies targeting trade audiences within the construction industry.
- **Trade Marketing Initiatives**: Identify key trade publications, events, and partnerships to promote company services and products. Coordinate participation in trade shows, conferences, and industry exhibitions.
- **Advertisement Management**: Oversee the creation, placement, and optimization of advertisements in relevant trade publications, websites, and digital platforms. Monitor advertisement performance and adjust strategies as needed to maximize ROI.
- **Social Media Management**: Assist in running social media channels (e.g. Facebook) including content & visual creation, account management, advertising etc.
- **Content Creation**:Collaborate with the marketing and content teams to create compelling marketing collateral, including brochures, case studies, whitepapers, and presentations, tailored to B2B audiences.
- **Market Research**: Conduct market research to identify industry trends, competitive landscape, and customer preferences. Utilise insights to refine marketing strategies and tactics.
- **Relationship Management**: Build and maintain relationships with key industry stakeholders, including trade associations, industry influencers, and potential partners.
- **Performance Tracking**: Monitor and analyze the performance of marketing campaigns, advertisements, and social media activities. Prepare regular reports and provide recommendations for optimization.
- **Budget Management**: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve marketing objectives and deliver ROI.
**Qualifications & Experiences Needed**
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Possess around 2 - 5 years of experience in B2B marketing, preferably within the construction or related industry.
- Able to understand trade marketing strategies and tactics.
- Proficiency in digital marketing tools and platforms, including social media management tools, Google Analytics, and advertising platforms.
- Excellent communication and interpersonal skills and able to work independently.
- Creative thinking and problem-solving abilities.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to work effectively in a fast-paced, collaborative environment.
- Attention to detail and ability to manage multiple projects simultaneously.
- Experience with graphic design tools (e.g. Adobe Creative Suite) is a plus.
Pay: RM4,000.00 - RM6,000.00 per month
Schedule:
- Monday to Friday
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