Ecommerce Manager
13 hours ago
Purpose of the Digital Marketing Lead is to lead, guide & assist in the creation and management of Website, Facebook, Instagram, LinkedIn and Google ads that maximize the online presence of businesses. Collaborate with Marketing team (Marketing Lead & Content Marketing) on campaign strategy and value communication.
**Responsibilities**:
- Lead, strategize and execute plans to enlarge social media platform followings, increase engagement and revenue growth
- Knowledge of trends on marketing channels and technologies, including paid search (Google AdWords), retargeting and paid social media advertising (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat)
- Assist in community management and content creation for the brand social media platform
- Plan, test, and execute PPC campaigns - planning, implementation and analysis to increase high-value traffic, grow conversions and sales
- Optimize campaigns using various data analytics tools, and identify opportunities to improve ROI and lead generation
- Conduct market research to identify the best segment of users to target
- Assist in CRM program which includes extracting data, analyzing and segment customers based on shopping behavior, then create effective communication plan to the database using own appropriate channels.
- Work closely with marketing team & creative team to create compelling designs and improve paid acquisition funnels
- Provide regular end to end performance reports and analysis to improve targeting, landing pages and new feature development
- Stay up to date and identify opportunities/threats from competitors, industry trends, platform updates, new placements and ad types
**Salary**: RM5,000.00 - RM7,500.00 per month
**Benefits**:
- Professional development
Schedule:
- Monday to Friday
Supplemental Pay:
- Performance bonus
COVID-19 considerations:
Regular sanitization of common area in office.
Compulsory face mask policy.
Daily temperature checking.
Social distance practices.
**Experience**:
- ECommerce: 3 years (preferred)
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