Brand Manager
7 days ago
**About Client**:
Our client is a leading luxury distribution company in Asia Pacific with 100s of Luxury Products under them. They are currently looking to hire a Brand Manager to handle the marketing, sales, promotional strategies and managing P&L.
**1. Channel & Retail Marketing**
- Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
- Ensures timely and perfect execution of all marketing activations offline and online at all times.
- Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
- Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
- Deepen channel customer development through CRM program activations.
- Initiate and coordinate ad-hoc corporate assignments, where required
**2. Product Management**
- Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
- Management and tracking flow of product registration in Malaysia to ensure timely registration.
- Conduct market trend analysis, monitor competitors’ moves and plan proactive actions
- Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar
- Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
- Implement Door-by-Door Marketing plan (CRM, events and promotions)
- Budget Management: Responsible for full P&L
**3. Customer Relationship Marketing (CRM)**
- Defines the Brand’s local CRM campaign priorities.
- Builds CRM campaign calendar.
- Ensures that customer segmentation remain up to date and relevant for each campaign.
- Develops relevant and engaging brand communications behind the right product mix.
- Strategize, develop and execute CRM programs for the brand.
- Evaluates CRM campaigns against target KPIs and shares learnings.
**Skills and Qualifications**:
- Tertiary qualification in Business Management, Finance or relevant specialisation.
- More than 4 years of brand management and/or marketing experience in retail and/or FMCG industry.
- Good business insights to the industry and strong business acumen.
- Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
- Strong understanding of the P&L of the business.
- Meticulous with a strong analytical mind.
- Creatively driven to think out of the box.
Pay: RM5,000.00 - RM8,500.00 per month
Schedule:
- Day shift
- Monday to Friday
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