Social Media Specialist

3 weeks ago

Kuala Lumpur, Malaysia Brand Catalyser Full time

_**We are looking for a passionate and creative social media specialist who are experienced in English copywriting and content writing to join our team working with the most exciting FMCG brands to bring the brand to the next level in the targeted market.**_

**Social Media Coordinator (Copywriting Focused)**

**Brand Catalyser**

Working Time: Full-time, Monday to Friday (9.00am - 5.30pm)

Location: Malaysia (KL preferred) remote working

**About Brand Catalyser**

Brand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore. We provide industry-leading go-to-market strategy and marketing plans & ongoing executions that enable brands to access the global consumer market. We provide integrated cross-border solutions and marketing communication strategies that adapt to the local market landscape and overcome language, cultural and behavioural barriers. Together with our FMCG cross-border and Property Media solutions on the immensely diverse digital marketing networks across APAC regions, we facilitate businesses from various verticals and scales to achieve their business goals.

Our Services
- Cross-border & cross-cultural marketing consultancy
- Go-to-market strategy planning and execution
- Marketing campaign management & optimisation across paid social, search, affiliate, influencers, KOLs/KOCs, out-door media, etc.
- Brand proposition development and market adaptation
- Cross-border Ecommerce business advisory & solutions

**About The Role**

The Social Media Coordinator will be part of our Client Servicing team that works closely with the Account Manager to support and execute ongoing social media content writing, blog writing, brand content generation for our clients in the English-speaking markets (Australia, New Zealand, Singapore, etc). The role is responsible for planning, implementing and monitoring 2-3 client’s social media campaigns across English media channels, including but not limited to:

- Social Media Account Management
- Brand Content Strategy
- Content Copywriting (Caption & Creative Design)
- Influencers / Content Creators Management
- In-house and Client EDM Strategy & Execution

**Duties and Responsibility**:

- Develop, implement and manage 2-3 client’s social media strategy.
- Prepare a monthly content plan based on a campaign calendar for the Australia market, including but not limited to clients in FMCG and e-Commerce.
- English and Mandarin Content creation for social media channels (e.g. IG, FB, XiaoHongShu, TikTok, X, LinkedIn, WeChat, EDM, Newsletter, etc) based on the content plan.
- Manage and oversee social media accounts for 2-3 clients, regularly respond to any enquiries received on social media accounts.
- Develop and manage influencers campaign brief, source influencers through organic sourcing or tools such as StarNow, Vamp, Tribe and more.
- Working with the Design team to ensure content is informative and appealing.
- Proofreading all marketing collateral before sending to production.
- Collaborate with Client team, Strategy team, and Creative team, in providing a full market solution to our client across APAC region.
- Communicate with industry vendors and influencers to create a strong network and build our database.
- Keeping up with the latest industry news and technologies that are related to the job.
- Contribute to the company’s ongoing blog writing & content writing needs.

**About You**
- Experience and passion for social media management.
- Strong English and Mandarin copywriting and copy-editing skills, and relevant marketing collaterals.
- Proficiency in marketing technology and relevant tools such as WordPress, Meta Business Suite, XiaoHongShu Business, TikTok For Business, MailChimp, Canva, ChatGPT and more.
- Proficiency in major social media channels including Facebook, Instagram, TikTok, X, Pinterest, XiaoHongShu, etc.
- Great understanding of social media KPIs and reporting dashboard.
- Top-notch oral and written communication skills.
- Able to work independently with strong problem-solving skills.
- Impeccable time management skills with the ability to multitask.
- Detail-oriented approach with ability to work under pressure to meet deadlines.
- Interested and passionate in exploring the Asia market landscape for FMCG brands.
- Happy to work in a multicultural team.

**Additional Information**
- The chance to work across some of the premium brands in the world within an industry leading agency
- The opportunity to learn and thrive in a fun and stimulating environment
- Robust training and development program

Pay: RM2,500.00 - RM4,000.00 per month

**Benefits**:

- Additional leave
- Opportunities for promotion
- Professional development
- Work from home

Schedule:

- Monday to Friday

Application Question(s):

- Have you managed any brand's social media account? Please send through the link of the account.
- What is your expected monthly salary

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