Social Media Specialist

6 months ago


Kuala Lumpur, Malaysia NEW SEA TECHNOLOGY SDN BHD Full time

**Highlights**
- Miscellaneous allowances
- 5-day work
- All statutory contributions
- Basic salary commensurate with experience
- Convenient location nearby public transport

**Responsibilities**
- ** Platform Management**:

- Administer and manage social media accounts on Instagram, TikTok, and Facebook, incorporating Malaysian cultural and beauty trends.
- Stay updated on platform features, trends, and best practices to optimize content strategy.
- **Content Planning and Creation**:

- Develop and execute a culturally relevant content calendar aligned with Malaysian beauty preferences.
- Create visually compelling content, including video and photo, for various social media platforms.
- **Audience Engagement**:

- Actively engage with followers, responding to comments and messages, while considering cultural nuances.
- Encourage user-generated content and participation in social media activities tailored to the Malaysian audience.
- **Review Content Data**:

- Regularly review content performance data using analytics tools, focusing on Malaysian audience insights.
- Identify trends, insights, and areas for improvement based on content data.
- **Competitor Monitoring**:

- Monitor competitor social media accounts, specifically those targeting the Malaysian market.
- Provide insights and recommendations based on competitor analysis, adapting strategies to stay competitive locally.
- **Data Analysis**:

- Analyze script and post data to measure the success of social media campaigns within the Malaysian context.
- Generate reports and provide actionable insights for ongoing optimization, considering cultural nuances.
- **Editing Content (Video and Photo)**:

- Edit video and photo content for social media platforms to ensure a cohesive and visually appealing brand image.
- Stay updated on editing trends and tools to enhance content quality.
- Collaborate with the marketing team to align social media efforts with overall marketing strategies, ensuring cultural relevance in campaigns.
- Contribute to the development of culturally tailored campaigns and promotions on social platforms.

**Requirements**:

- 1-2 years of experience in social media management.
- Strong understanding of Instagram, TikTok, and Facebook.
- Familiarity with Malaysian culture and beauty trends.
- Excellent content planning and creation skills.
- Proficiency in video and photo editing for social media content.
- Ability to engage with followers and build a positive online community,
- considering cultural sensitivities.
- Competency in reviewing and analyzing social media data.
- Knowledge of competitor monitoring and analysis.



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