CRM & Digital Assistant Manager

2 weeks ago

Petaling Jaya, Malaysia Nestle Operational Services Worldwide SA Full time

**Position Snapshot**:
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia (Infant Nutrition)
Full-time
Bachelor’s Degree
3-5 years of experience

***:
**Position Summary**:
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, weare a human environment - passionate people driven by the purpose of enhancing the quality of life andcontributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you areprovided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabledand encouraged to grow not only as professionals, but also as people.

We are looking for Assistant CRM & Digital Manager to manage Digital & CRM data and utilizing relevant digital tools, including Paid (SEM) and Owned (Website, SEO, and CRM) channels. In this position, you will be collaborating with different brands and departments to attract new users, enhance user retention, and optimize our digital share of voice (SOV).

***:
**A day in the life of...**:

- Accountable and responsible to strategize, develop and implement CRM plans (call center, SMS, EDM, loyalty programs, events) that nourish strong relationships with consumers to achieve business objectives. Develop and build segments of our customer database with the goal of providing customer retention and purchase conversions.
- Responsible for CRM budget with rigorous tracking & prioritization to deliver on business plan commitments.
- Responsible to recruit target audiences to be in the journey as early as possible based on complete eBusiness plan by working closely with brand, trade or medical team.
- In partnership with brand marketing, lead the development of consumer segmentation with tailored and relevant marketing messages to maximize effectiveness of campaigns.
- Responsible in developing partnerships with key retail and relevant database partners to increase recruitment & retention of users for the brands.
- Accountable and responsible for all consumers engagement touch point channels both online and offline.
- Responsible in developing partnerships with external agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges.
- Responsible to identify the right partners and agencies for digital & mobile first content, community management, advising on content strategy, identification of digital influencers / KOL management with ability to penetrate into dark social and closed group communities.
- Working closely with the brand team to optimize contents towards best practices from search, website performance, social media management and etc on all digital initiatives.
- Responsible in developing a framework and dashboard to accurately measure, analyze and report performance; continually assessing the cost of acquisition and retention and provide an understanding of which channels/ programs are more effective than to drive improved return on investment & prioritization of resources.
- Oversee overall SEM & SEO strategy & execution plan. Require a SEM specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers. Responsible to track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage SEM/SEO campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies by optimizing copy and landing pages for paid search engine marketing campaigns.
- Responsible for managing all aspects for the nutrition key websites including creating new content for the website or auditing its existing content to identify areas of improvement.
- To assess the current processes and implement new technological processes/innovation to drive growth and establish a competitive advantage in CRM/Digital.
- Accountable and responsible for ensuring adherence to all company principles and policies

**What will make you successful**:

- 3 - 5 years experience in a direct marketing environment, preferably with experience in both acquisition and retention marketing.
- Have roject management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously.
- Effective verbal and written communication on all levels and both internally and externally.
- Strong analytical, technical and mathematical abilities.
- Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker.

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