Associate Director, Public Relations

3 weeks ago

Kuala Lumpur, Malaysia PRecious Communications Pte. Ltd. Full time

As an Associate Director, you will be the overall project manager of accounts, responsible for managing consulting personnel, budgets and account profitability. They develop and grow new business in the various industry sectors and offer strategic contributions to the overall development of PRecious Communications.

**Responsibilities**:
Account Management
- Oversee and sign-off on all materials and reports for client submission
- Provide senior level oversight for client events and functions
- Serve as account lead, manage client contact and correspondence
- Provide accurate deliverables and budget estimates using the PRecious Communications Estimator for projects & retainers
- Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability
- Responsible for assembling the “best team” for client project or retainer
- Oversee media monitoring, compilation of media clippings and media pitching
- Manage and resolve any emerging issues around client or budget
- Build and cultivate relationships with the media and influencers
- Brief clients’ spokesperson ahead of interviews

Client Management & Strategy Counsel
- Provide client counsel, proactively build client trust and relationships
- Develop long-term strategic plans / recommendations for clients, ensuring alignment and integration with clients’ marketing and digital strategy and execution
- Develop senior-level client programmes including thought leadership campaigns, key messages and positioning
- Develop relationships with senior-level client contacts
- Position the agency as a strategic partner to the client
- Prepare recommendations to forestall or capitalise on emerging PR or industry issues
- Develop and present issues & crisis comm plans and strategies to clients
- Prepare comms programme or project evaluation reports at appropriate intervals
- Conduct periodic strategic comms programme reviews for clients and recommend adjustments if required
- Conduct media training of clients

Content Development
- Oversee and manage the quality of content development (writing skills, strategy), providing supervision
- Contribute to higher-level content (thought leadership, bylines, case studies, client or media endorsements, white papers, media roundtables, yearly planning, quarterly PR plans)
- Provide final sign-off for content

Teamwork & Management
- Support the Market Lead in growing the core competency of the business
- Live and advocate PRecious Principles
- Mentor Consultant-level members
- Look after professional and emotional welfare of team members and improve team dynamics
- Conduct and improve performance appraisals process
- Recruitment of new talent
- Conduct training and sharing sessions
- At least **7-10 years of PR experience**, most of with a PR agency
- At least **2-3 years of management / leadership experience**:

- Possess strong writing, editing, and proofreading skills
- Must be strategic and creative in story concept development and potential communication message, content angles, and activities.
- Excellent written and verbal communications skills in English
- Strong communication, negotiation, relationship management and presentation skills.
- Ability to lead cross-functional teams & agencies to deliver assigned projects
- Multi-tasking & work effectively under high pressure
- Team player, “can-do” spirit, positive attitude, good energy, and strong work ethic

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