Digital Marketing Specialist
3 weeks ago
**Job Function**: Web Marketing
- ** Industry**: Publishing/Printing/Advertising/Broadcasting
- ** Job Description**:
- responsible for assisting Marketing Department or team to provide analysis and reporting on digital projects / campaigns and placements, website traffic, social media impression and others.
- keep an eye on data that shows changing trends in advertising consumption.
- keep abreast of new social media sites, web technologies and digital marketing trends.Key Responsibilities:
- To focus on members’ acquisitions, conversions and retentions, primarily on Facebook and
Instagram.
- Create content, landing pages and optimize user experience to increase qualified marketing
leads and conversions.
- To develop social media campaigns and to brainstorm new and innovative growth strategies.
- Communicating and collaborating with internal and external stakeholders to effectively devise, structure and deliver marketing strategies.
- Coordinating with designers to ensure that all design objectives are in line with resolved
digital marketing strategies.
- To plan and to monitor campaigns’ spending against the budget allocated.
- Analyse and report audience information and demographics, as well as the success of the social media projects.
- To prepare reports on a timely manner on the campaigns’ performance.
- To conduct market research, to analyse and to identify the latest trends/technologies in order
to stay abreast of the industry trends.
- ** Requirement**:
- Education Background:
- Must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor's Degree/Post Graduate Diploma/Professional Degree in Business Studies/Administration/Management, Marketing, Mass Communication, Advertising/Media, Psychology, or equivalent.
- Experience:
- At least 2-3 years of experience in strategizing and optimizing paid media strategies on various channels including Facebook/Instagram and other third-party ad platforms.
- Experience in marketing agency, e-Commerce or affiliate marketing will be an added advantage
- Require Skill:
- Tech savvy and has good knowledge of online marketing tools.
- Able to multitask, work in a fast-paced environment and meet deadlines.
- Excellent communication skills with internal and external stakeholders.
- ** Other Language**: Mandarin, English
- ** Benefit**: 1) Learning and Development Course: Pay by company
2) Career growth
3) Yearly bonus
4) Fun and energetic culture
5) No force OT, will leave on time after work
6) Allowance : Dental and vision care, utilities, angpao, health claim and etc
-
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