Social Media Digital Marketing Representative
7 hours ago
Overview:
**Responsibilities**:
1. Social Media Strategy Development: Build comprehensive social media strategies aligned with organizational goals to enhance brand presence and increase customer engagement in the Mandarin and Cantonese-speaking markets.
2. Content Creation: Develop creative and engaging content tailored to the Chinese-speaking audience to drive brand awareness and generate leads. This includes crafting compelling posts, blogs, articles, videos, and graphics in both Mandarin, Cantonese, and English languages.
3. Social Media Platform Management: Manage and optimize social media accounts across popular platforms in the Chinese-speaking markets to ensure consistent brand messaging, excellent customer service, and an exceptional user experience.
4. Community Engagement: Proactively interact with followers, influencers, and key stakeholders through comments, messages, responses, and discussions to foster a positive and engaging online community.
5. Social Listening and Analysis: Monitor social media trends, conversations, and user feedback in the Mandarin and Cantonese-speaking markets to identify opportunities and implement necessary adjustments to marketing strategies. Utilize analytics tools to track and report on key performance metrics, providing insights to drive continuous improvement.
6. Influencer Collaboration: Identify and collaborate with relevant social media influencers, bloggers, and vloggers in the Chinese-speaking markets to expand brand reach and promote product launches, events, or campaigns.
7. Paid Social Advertising: Plan, execute, and optimize paid social media advertising campaigns, including budget allocation, targeting, and messaging customization to drive quality traffic, lead generation, and conversions in the Mandarin and Cantonese-speaking markets.
9. Cross-functional Collaboration: Collaborate with internal teams, including product management, sales, and customer support, to align social media campaigns with broader marketing objectives, product launches, and customer feedback.
**Requirements**:
1. Fluent Mandarin and Cantonese speaker with excellent written and verbal communication skills. Proficiency in English is also required.
2. Bachelor's degree in marketing, business, communications, or a related field.
3. Proven working experience in social media marketing, preferably in the Mandarin and Cantonese-speaking markets.
4. In-depth knowledge of Chinese digital marketing trends, social media platforms, and consumer behavior.
5. Strong analytical skills and ability to leverage data to assess marketing performance, identify trends, and make data-driven decisions.
6. Experience in managing various social media platforms and scheduling tools (e.g., social media management tools).
7. Proficiency in developing and executing successful paid social media advertising campaigns in the Mandarin and Cantonese-speaking markets.
8. Familiarity with social media listening and reporting tools.
9. Creative mindset with a passion for content creation, storytelling, and visual aesthetics.
10. Ability to work independently, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.
11. Strong organizational and problem-solving skills, with exceptional attention to detail.
12. Experience collaborating cross-functionally with internal and external stakeholders.
13. Positive attitude, adaptability, and eagerness to learn and stay up-to-date with new digital marketing trends and technologies.
**Salary**: RM2,500.00 - RM5,000.00 per month
**Benefits**:
- Health insurance
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
Ability to commute/relocate:
- KL Sentral: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (required)
**Language**:
- Mandarin (required)
- Cantonese (required)
- English (required)
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