Brand Manager

2 weeks ago


Balakong, Malaysia Kumpulan Voir Sdn Bhd Full time

**職責:**
- 分析我們的品牌在市場中的定位並具體化目標消費者洞察。
- 獲得品牌所有權並提供與之相符的願景、使命、目標和策略。
- 將品牌策略轉化為品牌計劃、品牌定位和進入市場策略。
- 衡量和報告所有品牌行銷活動的績效,並根據目標 (KPI) 進行評估。
- 追蹤市場趨勢、研究消費者市場和競爭對手的活動,以發現機會和關鍵問題。
- 監控品牌和廣告活動,以確保與產品線策略的一致性。
- 集思廣益,討論新的創新成長策略。
- 讓公司圍繞品牌的方向、選擇和策略進行調整。

**要求:**
- 擁有豐富作為品牌經理或副品牌經理的工作經驗。
- 注重結果和領導技能。
- 對完整的品牌組合有深入的了解。
- 極具創造力,具有跳脫框架思考的能力。
- 善於識別目標受眾並設計吸引、告知和激勵的活動。
- 具有製定品牌和行銷策略以及向執行管理層有效傳達建議的能力。
- 先進的溝通和人際交往能力。
- 了解最新趨勢和品牌最佳實踐。
- 輕鬆使用數字、指標和電子表格。
- 精通英語和普通話。
- 至少擁有行銷或相關領域的學士學位。


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