Lilit. Digital E-commerce Executive

2 weeks ago

Kuala Lumpur, Malaysia FashionValet Sdn Bhd Full time

As a Digital E-Commerce Executive, The primary purpose of this role is to support the Digital E-Commerce manager in managing all LILIT. online sales platforms, act as a liaison with the Tech Team & oversee Digital & CRM initiatives.

**Responsibilities** include but are not limited to:
**Content Management**:

- Product Management:Creating and updating products in the back-end system.

Updating product information on the web and app using Shopify.
Managing SKU launches by updating images, descriptions, and schedules.
- Content Planning and Creation:Collaborating with marketing and design teams to plan and develop site content, style, and layout.

Uploading banners, artwork, and content to the website and app.
Generating trend ideas and creating trend banners, while tagging products.
Coordinating with the tech team to set up campaign pages.
- Analysis and Optimization:Conducting analysis and implementing improvements to the homepage, including click tracking and product renumbering.

Optimizing content for SEO purposes.
Utilizing Google Analytics & Looker Studio to analyze website traffic and user engagement metrics.
- Platform Management:Creating and optimizing new web pages and app screens.

Overseeing content management for both the website and app.
Managing TikTok Shop content.

**Digital Marketing**:

- Support Manager in analyzing and improving homepage, including click tracking and product renumbering.
- Execute content strategy aligned with marketing targets.
- Collaborate with marketing and design teams to plan and develop site content.
- Utilize content management systems to analyze website traffic and user engagement.
- Assist Manager in analyzing online touchpoints and customer funnels to improve customer journey.
- Manage content distribution across online channels to boost web & app traffic.
- Ensure timely execution of editorial calendar and content team adherence.

**CRM**:

- Customer Journey Analysis: Identify and improve friction points in the customer journey through analyzing touchpoints and funnels. Implement best practices for enhanced customer experience.
- Website Traffic Analysis: Utilize content management systems to analyze website traffic and user engagement metrics, gaining insights for optimization.
- Content Distribution Management: Increase web traffic by effectively managing content distribution across online channels, social media platforms, the website, and app.
- Editorial Calendar Management: Enforce editorial calendar set by manager to guide content team activities and ensure timely execution.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Strong analytical skills with the ability to extract insights from data.
- Familiarity with digital marketing channels and platforms.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational and time management abilities.

**Salary**: RM3,500.00 - RM4,000.00 per month

**Benefits**:

- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
- Vision insurance
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- Digital E-Commerce (preferred)

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