Sales Consultant
2 weeks ago
Locate and contact potential clients to offer their firm’s advertising services
- Explain to clients how specific types of advertising will help promote their products or services in the most effective way
- Provide clients with estimates of the costs of advertising products or services
- Process all correspondence and paperwork related to accounts
- Prepare and deliver sales presentations to new and existing clients
- Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
- Deliver advertising or illustration proofs to clients for approval
- Prepare promotional plans, sales literature, media kits, and sales contracts
Recommend appropriate sizes and formats for advertising
**; Requirements**:
- Own transportation - advertising sales agents work outside the office occasionally, meeting with clients and prospective clients at their places of business.
- Communication skills - advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.
- Initiative - advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.
- Organizational skills - agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.
- Self-confidence - advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.
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