Marketing Executive

3 weeks ago


Kuala Lumpur, Malaysia EBC Group Full time

**Job Summary**:
**Key Responsibilities**:

- Develop and implement social media strategies across various platforms to increase brand awareness and engagement.
- Create and curate engaging content for social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Monitor social media trends, analyze performance metrics, and optimize strategies to maximize reach and engagement.
- Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance tracking.
- Collaborate with internal teams to develop creative assets, such as graphics, videos, and copy, for social media content.
- Stay up-to-date with industry best practices and emerging trends in social media marketing and performance advertising.
- Plan and execute performance marketing campaigns across digital channels, such as Google Ads, Facebook Ads, and LinkedIn Ads, to drive lead generation and conversion.
- Conduct A/B testing and performance analysis to optimize campaign performance and return on investment (ROI).
- Work closely with the marketing team to ensure consistency in brand messaging and alignment with overall marketing objectives.
- Prepare regular reports and presentations on social media and performance marketing performance, insights, and recommendations.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Proven experience in social media marketing, performance marketing, or digital marketing.
- Strong understanding of social media platforms, algorithms, and best practices.
- Experience with social media management tools, such as Hootsuite, Buffer, or Sprout Social.
- Proficiency in performance marketing platforms, such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- Creative thinking and problem-solving skills, with the ability to innovate and adapt to changing trends.
- Ability to work effectively both independently and collaboratively in a fast-paced environment.
- Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines.



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