E- Commerce Marketing Executive

6 months ago


Petaling Jaya, Malaysia TFP Retail Sdn. Bhd. Full time

**Role Purpose & Responsibilities**
Oversee and optimising our online business operations and delivering exceptional customer service. As an e-commerce executive, you plan and execute all marketing plan. And you’ll maintain all our sales touchpoints - website/app, online marketplaces, and aggregators - and oversee online sales, manage stock inventories, and optimise the overall customer experience.

**Main Responsibilities**
- **Objectives of this role**_
- Develop and implement effective e-commerce growth marketing strategies to identify and capture new customer base and business opportunities.
- Optimise end-to-end e-commerce journey for our customers, from lead generation to conversion and post-purchase follow-up.
- Manage and maintain e-commerce platforms, including product listings, pricing and inventory management.
- Enhance customer experience by working closely with other departments, such as merchandising, operation and customer service.
- **Your tasks**:_
- Manage and execute all marketing plans related to e-commerce including social content ideas, visualisation and conceptualisation.
- Analyse data and generate reports to track e-commerce performance, identify trends and make data-driven recommendations for improvement.
- Demonstrate our products with sales data to management, prospective suppliers/partners, negotiate contracts and close deals with stakeholders.
- Collaborate with cross-functional teams, including merchandising, operation and customer service, to execute online campaigns and promotions to attract leads.
- Monitor customer feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing customer satisfaction and retention.
- Basic administrative task including budget and expenses tracking/documentation and/or other tasks as assigned.

**Knowledge, Skills and Experience**
- **Requirements**_
- 3+ years of experience in the e-commerce industry with a proven track record of driving online sales and achieving revenue targets.
- Strong expertise in managing product listings, inventory management, pricing strategies, and other e-commerce operations to optimise product visibility, customer engagement, and sales conversion.
- Solid understanding of e-commerce platforms, tools, and technologies, including online marketplaces, payment gateways, order management systems, and customer relationship management (CRM) software.
- Excellent analytical skills in analysing data, conducting market research, and understanding customer behaviour to identify trends and opportunities for growth.
- Great analytical mindset with an ability to use data to drive decision-making and present solutions for boosting online sales.
- Proficient communication skills, both written and verbal, with fluency in English. Additional language proficiency in regional languages would be an advantage.
- Experience managing e-commerce platforms such as Shopify, Magento, and/or WooCommerce.
- Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, or similar to track and analyse e-commerce performance metrics.
- **Preferred skills and qualifications**_
- A bachelor’s degree in e-commerce, digital marketing, business administration, or a related field.
- Experience with CRM and marketing automation platforms such as Salesforce, Mailchimp, or HubSpot for customer segmentation, targeting, and personalised marketing campaigns.
- Ability to work collaboratively and take charge as a leader when required.

**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday



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