Influencer Marketing

2 weeks ago


Kuala Lumpur, Malaysia Newshare Sdn Bhd Full time

主要责任:
- 设置和管理我们的中国社交媒体账户,如微信、抖音、小红书和微博,以提高品牌知名度
- 通过为公司网站和社交媒体渠道制作和编辑原创且有意义的内容/文章/视频/登陆页面/海报等,并具有良好的文案和剧本写作,吸引视图并提高参与度
- 社交媒体平台的日常管理,包括。内容发布、粉丝互动、群组运营等
- 将文档从英文翻译成中文以支持营销和业务开发工作
- 管理年度营销计划(针对托管平台)和日历,并在拟议的预算和时间表内执行所有计划
- 协助创意方向(创意简报、拍摄和造型)以及为托管平台创建内容
- 提议并实施线上/线下活动来吸引潜在客户并提高转化率。
- 与 KOL 联络和建立影响力营销网络,并确保最大程度的参与度和投资回报率
- 提供营销后计划报告(KPI、指标、见解等)
- 与各个利益相关者合作
- 实现潜在客户开发的 KPI
- Set up and manage our social media accounts such as WeChat, Dou Yin, The Little Red Book and Weibo to increase brand awareness
- Attract views and drive engagement by producing and editing original and meaningful content/articles/videos/landing pages/posters etc for the company's website(s) and social media channels, with good copywriting and scriptwriting
- Daily management for social media platforms, including content posts, interaction with fans, group operations, etc.
- Translate documents from English to Mandarin to support marketing and business development efforts
- Manage the annual marketing plan (for the managed platforms) and calendar and execute all initiatives within the proposed budget and timelines
- Assist in the creative direction (creative brief, photoshoot & styling) and creation of content for the managed platforms
- Propose and implement online/offline events to engage potential customers and enhance conversion rate.
- Liaise and network with KOLs for influencer marketing and ensure maximum engagement and ROI
- Provide reports for post-marketing initiatives (KPIs, metrics, insights, etc)
- Work with various stakeholders
- Achieve KPIs for lead generation

要求:
- 富有创造力、自我驱动、独立且足智多谋的多任务处理者
- 拥有中国市场的数字营销实践经验,以及小红书、微信、抖音、微博等数字平台的运营经验
- 有与中国影响者/KOL 合作的经验者优先!
- 对数字营销/电子商务(尤其是中国市场)的趋势有浓厚的兴趣和了解
- 精通执行工作所需的语言并处理所有中文平台(必须与讲普通话的同行联络,处理用中文和英文编写的文件/电子邮件以及针对中文平台的中文产品内容)
- 能够产生市场意识并通过准确的广告瞄准正确的受众

Job Requirements
- Creative, self-driven, independent, and resourceful multi-tasker
- Have hands-on digital marketing experience with the China market and experience in the operation of digital platforms such as Little Red Book, WeChat, Douyin, Weibo
- Experience working with influencers/KOLs is a plus
- Strong interest and knowledge of trends in digital marketing/e-commerce
- Proficient in the languages required to perform the job and handle all Social media platforms
- Ability to generate market awareness and target the right audience with accurate advertising

职位类型:全职

薪资: RM3,000.00至RM6,000.00(每月 )

工作经验:

- KOL Marketing: 1 年 (首选)

工作语言:

- 中文 (首选)



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