Influencer Management Specialist
2 weeks ago
DepartmentMarketing- LevelEntry Level- LocationMalaysia - Kuala LumpurOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- As an Influencer Management Specialist for Shopee Celebrity Squad (SCS), you will play a vital role in maintaining the SCS microsite and overseeing store management.
- This role requires a keen understanding of the local entertainment scene, excellent stakeholder management skills, and the ability to effectively engage with influencers and celebrities for Shopee Live.
- Your day-to-day responsibilities will include preparing, analyzing, and presenting performance reports, managing relationships with Key Opinion Leaders (KOLs) and celebrities, collaborating with various teams, and organizing activations and initiatives.
- Prepare, analyze, and present performance reports for all SCS stores and campaigns.
- Ensure the smooth management of KOL and SCS stores in collaboration with the Business Development team.
- Build and maintain strong relationships with KOLs and celebrities under the Shopee Celebrity Squad.
- Work closely with internal teams to ensure seamless execution of deliverables and SCS program activities.
- Plan and execute campaigns, activations, initiatives, and special projects in collaboration with celebrities and internal departments.
- Profile and identify suitable KOLs and celebrities for hosting, guest appearances, and special projects on Shopee Live.
- Manage KOL and celebrity engagements for Shopee Live daily shows and ad-hoc requests to ensure mínimal disruption to business goals.
- Source, communicate, and collaborate with KOLs and celebrities for relevant activations across various platforms.
**Requirements**:
- Bachelor’s degree in Marketing, Communications, or related field.
- Familiarity with the local entertainment industry and a good understanding of the celebrity scene in Malaysia is a plus.
- People-oriented, with a knack for coordinating and working effectively with various stakeholders to meet deliverables.
- Strong desire to learn and thrive in a fast-paced environment with a positive mindset.
- Ability to multitask and work within tight deadlines.
- Proficiency in Microsoft Excel, Google Sheets, and Google Slides.
- Experience in a team-oriented workplace is preferred.
- Demonstrated functional excellence within the celebrities/KOLs industry and ecosystem.
- Strong analytical and strategic thinking skills.
- Excellent verbal, written, and presentation skills in both Bahasa Malaysia and English with Chinese being a bonus.
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