Digital Marketing Assistant Manager
7 months ago
**Job description**
- Collaborate with senior management to develop digital marketing strategies aligned with overall business objectives.
- Conduct market research and competitor analysis to identify opportunities and challenges in the digital landscape.
- Define target audience segments and develop personas to inform marketing tactics.
- Plan, execute, and monitor digital marketing campaigns across various channels.
- Coordinate with internal teams or external agencies to create engaging content, ad creatives, and landing pages.
- Set campaign objectives, budgets, and timelines, and ensure campaigns are delivered on schedule and within budget.
- Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and return on investment (ROI).
- Generate reports and dashboards to present findings, insights, and recommendations to stakeholders.
- Develop and execute social media strategies to build brand awareness, engagement, and loyalty.
- Create and publish content across social media platforms, including text, images, videos, and interactive media.
- Monitor social media channels for mentions, comments, and messages, and engage with the audience in a timely manner.
- Manage budgets and bidding strategies for paid advertising campaigns on platforms.
- Coordinate with cross-functional teams such as marketing, sales, product development, and IT to align digital marketing efforts with overall business goals.
- Communicate campaign objectives, timelines, and performance metrics to stakeholders effectively.
- Foster relationships with external partners, agencies, and vendors to support digital marketing initiatives.
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
- Attend conferences, webinars, workshops, and training sessions to expand knowledge and skills.
- Experiment with new tools, tactics, and strategies to drive innovation and improve performance.
**Job Requirements**
- 3-5 years of experience in digital marketing, preferably with at least 1-2 years in a managerial or supervisory role.
- Demonstrated success in planning, executing, and optimizing digital marketing campaigns across various channels.
- Experience with analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis to drive insights and decision-making.
- Previous experience managing budgets, vendors, and external agencies is often desired.
**Job Type**: Permanent
**Salary**: RM7,500.00 - RM9,000.00 per month
Schedule:
- Monday to Friday
Application Question(s):
- How much for your expected basic salary?
- How many years of experience you have in this field?
- How long notice required to serve?
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