Strategic Planner

**Strategic Planner**

**Job description**
- You are building towards being a self-sufficient strategist.
- You will own and drive the strategy development for small-size projects.
- Support Strategic Planning Directors in developing comprehensive, integrated brand and communications strategies for existing clients and new business pitches
- Always updating your knowledge of the variety of touch-points and media trends, obsess about consumer trends and insights, to contribute to strategy development and creative discussions

**Roles and Responsibilities**
- Collect data and analyze it through relevant quantitative and/or qualitative methods and tools (e.g. brand, positioning, competitors, consumers and more.)
- Organize and conduct research such as online surveys and focus groups to get insights for clients’ projects or pitches.
- Write trends and consumer insights reports regularly to be shared internally and externally.
- Attend briefing sessions with our strategy and planning, and project management team, as and when required.
- Support Strategic Planning Directors in developing strategic solutions that address the client’s business challenges/ goals and the ideation campaign ideas for current clients and new business pitches.
- Develop strategies for small campaigns that could include ATL campaigns, digital solutions, social media and content strategy as well as BTL and activation programmes.
- Support the preparation of presentations.
- Monitor the success of the campaigns as they run, and write reports on changes and improvements where necessary.

**Skills and requirements**
- 4+ years of experience in the integrated marketing communication business in the planning function
- Have some experience in developing campaigns in ATL, BTL and/or digital touchpoints, so you understand the advertising process from strategy to ideation to execution and tracking.
- Ability to think beyond traditional solutions for brands.
- Able to gather data methodically, analyse information strategically to identify opportunities and challenges
- Ask the right questions about everything, fulfilling their insatiable curiosity to learn everything there is to know about a given business, person, culture, trend etc.
- Possess strong communications skills