Marketing Executive

3 days ago

Petaling Jaya, Malaysia IPC Shopping Centre Full time

Company Description
**_
GREAT place for shopping, leisure and meetings for my family and friends; with a GOOD MIX of retail offering that making every wishes AFFORDABLE._**

Located at the heart of the upmarket and affluent Damansara neigbourhood, IPC Shopping Centre attracts a sophisticated customer profile and adjoins IKEA Damansara, one of the most successful stores in the IKEA family that ranks in the top 10 worldwide for footfall. We are one of the first to many shopping centres under Ikano Centre’s portfolio across the Southeast Asian region.

IPC Shopping Centre is a family-friendly shopping destination that is more than just shopping. It is So Much More as there are more than just transactional experience. IPC is a place where people want to return to, over and over again. In IPC Shopping Centre, we strive to bring bright smiles and laughter to our shoppers.

**About the job**

In this role, you are having an ambition for the Meeting Place to grow and flourish, creates and implements long-term strategic plans, while managing day-to-day relationship with partners. The role supports the Tenant Management Manager towards identification and implementation of new business opportunities, securing sustainable sales growth as well as building long-term relationships with tenants in an ever-changing environment

**Job Description**:

- Work closely with the marketing team and be responsible for digital marketing campaigns.
- Implement digital strategies and optimize digital campaigns across all digital platforms and social media channels to improve brand positioning.
- To create and develop content / copywriting to attract and engage internal and external stakeholders.
- Conceptualization and creation of visual graphics and videos intended for publication on social media and offline while adhering to brands’ branding guidelines.
- Responsible in handling digital and online communications, execute online and social media campaigns as well as the production of EDM from conception, collation, content writing to result efficiency.
- Responsible in monitoring media coverage, competitors and industry issues.
- Continuously creating digital media content to improve brand positioning.
- Collaborate with agency partners in media strategy and performance optimization, content planning and loyalty engagement leveraging Owned channels, Performance Digital, Social Media, CRM and Digital Content Marketing.
- Liaise and coordinate with all participants and the service provider for the implementation of the CRM system.
- Maintain and monitor loyalty members’ data to ensure data quality and accuracy.
- Manage loyalty acquisition and maximize the usage of members’ information (demographic, psychographic and purchase history) to develop relevant activation activity / campaign.
- Determine the best offers and incentives for loyalty programmes and marketing campaigns by working with the marketing team for approval.

**Qualifications**:

- Bachelor's Degree in Marketing, Mass Communication, Business, or related field required.
- Possess at least 1-2 years of relevant working experience preferably in rewards / loyalty programme, experience in working with Shopping Centre would be an added advantage.
- Good command in English and Bahasa Malaysia. Proficiency in Mandarin and Cantonese would be an added advantage.
- Good Internet & social platforms technical and functional knowledge.
- Strong analytical and problem-solving skills. Combined with a high level of initiative and ability to thrive in a fast-paced environment.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Able to organize, multi-task, work independently on several projects and meet deadlines.
- Able to deliver comprehensive jobs outcome under minimum supervision.
- Passionate about creating and delivering delightful experiences for customers.

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