Retail Analytics Analyst

1 week ago

Kuala Lumpur, Malaysia Standard Chartered Full time

**Job**: Retail Banking

**Primary Location**: Asia-Malaysia-Kuala Lumpur

**Schedule**: Full-time

**Employee Status**: Permanent

**Posting Date**: 02/Feb/2024, 1:24:46 AM

**Unposting Date**: Ongoing

The primary focus of the role is to manage campaigns and drive business performance through analytics for Consumer, Private and Business Banking (CPBB). The individual will be responsible for end-to-end campaign management and analytics solution development, deployment and performance assessment. The individual is also expected to provide data infrastructure support and management information (MI) reporting which includes coordinating and collating multiple sources of data to create and maintain user datamarts and produce recurring reports

Business
- Accountable for end-to-end management of campaigns (design, execution & tracking) for assigned businesses:

- Work with respective business stakeholders on campaign design and financial model of each campaign
- Execute campaigns and ensure accuracy of extraction
- Conduct post campaign analysis, provide insights and recommend improvements
- Drive AI/ML model adoption and effectiveness
- Analyse and identify opportunities that will help grow top line and improve bottom line:

- Synthesize large quantum of data (sales, credit and risk parameters) and identify opportunities
- Expand acquisition & x-sell base through insights on risk, credit & other parameters
- Co-design new solutions to drive strategic business KPIs
- Provide support to the CPBB Data & Analytics team on infrastructure and MI related activities:

- Collating various data sources from but not limited to external parties (Insurers, Aggregators, Partners), internal data providers (FEDX, Business Users, Host Systems), PDW and any new data streams made available by the
- organisation
- Ensure all required data used for subsequent internal processes are delivered timely
- Maintain internal datamarts which includes data quality control and regular housekeeping
- Develop accurate and timely consolidated reports for better business management

Processes
- Continuously improve operational efficiency and process effectiveness
- Ensure effective management of operational risks within the function
- Comply with applicable internal policies, and external laws and regulations

People & Talent
- Champion and act as role model of the group’s values
- Drive an environment of collaboration, both within CPBB Banking and across the wider Group, to ensure issues are raised and blockages are resolved in a timely manner

Risk Management
- Interpret the Group’s financial information, identify key issues based on this information and put in place appropriate controls and measures.
- Ensure data security and data sharing through secured channels e.g. SharePoint in password protected files.

Governance
- Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Lead the Retail Analytics for CPBB to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] *
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
- Group/Region Analytics teams
Group / Region/Country Product & Segment Teams
Group / Region / Country Channels/distribution
Group / Region / Country Risk Analytics Teams
Group / Regional / Country Business Teams
Support functions including Finance, Technology, Analytics Operation

QUALIFICATIONS

TRAINING, LICENSES, MEMBERSHIPS AND CERTIFICATIONS
- Education - Post Graduate or University Degree
Minimum 5 years of relevant experience in Analytics / Banking / Financial Services Industry
In depth business understanding for client, segment, product and channels
- Analytics experience
- Campaign Management experience
- SAS, SQL
- Office tools (Excel/ PowerPoint)
- Project Management Skills
- Communication Skills
- MI Reporting & Data Management
- Benefit Measurement connecting to P&L

**About Standard Chartered**

We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want t

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