Copywriter / Content Copywriter

2 weeks ago


Kuala Lumpur, Malaysia Peoplelogy Development Sdn Bhd Full time

**Responsibilities**:

- We are currently seeking a Copywriter or Content Copywriter to join our Marketing Team. This
- position requires to conduct thorough research on industry-related topics, generating creative ideas
- and content write-up to support various content marketing initiatives. You will deliver quality writing
- pieces that appeal to our audiences, attract customers, and increase conversion.
- Key responsibilities include:
- Write digital content for landing pages, social media postings, advertisement write-up, and

marketing collateral.- Create clear and concise, eye-catching, creative, and influential content for content

marketing across various channels.- Write clear marketing copies for branding, advertisement, and promotion.
- Optimize headlines, taglines, eDM, digital content and video copies to drive a higher click through rate.
- Work with designers and videographer to create educational content in infographics, motion

graphics, and video.- Identify customers’ needs and pain points in our content and recommend new topics.
- Produce high-quality story telling articles and ensure relevant keywords are used within the

content to boost overall site SEO.- Ensure all-around consistency, including style, fonts, tone, and manner.
- Regularly produce various content types to be used in experiments and A/B testing.
- Manage content library, modify available content, and adapt it to new use.
- Analyse content marketing metrics and make changes as needed.
- Work with teams and partners to develop content.

**Requirements**:
- Degree in Marketing, Communications, Language, Business Studies or related discipline
- Minimum 3 years writing experience
- Excellent writing and communication skills in English
- Have good proofreading skills and interpersonal skills
- Ability to work independently as well as part of a team and be proactive and self-driven
- Ability to multitask, prioritize tasks/responsibilities, and meet expected timelines
- Ability to read and evaluate industry-related information and find relevant studies to

support the relevant topics- Ability to collaborate well with graphic designers, video editors and partners
- Understand online marketing communication

**Benefits**:

- EPF
- SOCSO
- Annual Leave


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