Product Manager

1 week ago


Petaling Jaya, Malaysia DKSH Full time

**Location**:Petaling Jaya, MY, MY**Job Function**:Marketing**Requisition Number**:144510**Description**:
**Job Summary**
- Oversee and lead the development of marketing plans, budgets, product communication, promotion
activation and reporting to achieve business objectives.

**General Responsibilities**
- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
- Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies.
- Lead development of marketing budgets and ensure alignment to clients' needs and marketing plans. Evaluate key marketing expenditures and budget-to-actual variances.
- Manage analysis and evaluation of market trends, consumer behaviour, competitor activities, etc. Guide prioritization of marketing plans according to changing markets and competitive
conditions.
- Define overall promotion objectives, strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities.
- Strategize product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services.
- Oversee the preparation of marketing reports/updates/analysis for management presentation and decision-making.
- Lead business planning with internal/external stakeholders (e.g., sales) in budgeting, marketing strategy development, etc. to align to business priorities. Advise stakeholders on market
sentiments.
- Manage ongoing relationships with external vendors and agencies (e.g., event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities.

**Functional Skills and Knowledge**
- Talent must be marketing centric/savvy and have done ATL on digital marketing including social media, SEM/SEO, non traditional platforms of reaching out to consumers, content development, media exposure, Product launches and event management.
- Have knowledge in trade marketing (trade programs and planning).
- Have experience in portfolio management (multiple brands).
- Possess Product Management experience, and experience handling OTC will be added advantage.

**Education**
- Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline.
- Master's in Marketing/Economics/Business Administration will be an added advantage
- Minimum five to eight years’ experience in a similar role.
- Minimum two to three years’ experience in a managerial capacity


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