Digital Marketing Assistant Manager

2 weeks ago

Shah Alam, Malaysia TASA SOLUTIONS SDN BHD Full time

**JOB RESPONSIBILITY**

Responsible for developing, implementing & managing overall digital marketing strategy of

**Social Media & Content Marketing**
- Oversee the day-to-day management of multiple social media accounts (Facebook, Instagram, YouTube, TikTok & Twitter) with combined followers of 1.5M
- Develop social media calendar that integrates branding and product messaging, including product launches, campaigns, competitions, aftersales services, live and on-ground events
- Always on the lookout for popular social media influencers to collaborate with that fits into Toyota products, target market and brand DNA.
- Brainstorm and come up with out-of-the-box ideas and key concept for influencers content
- Planned and execute product photoshoots & video shoots for social media content sustenance
- Work with customer relations team to help resolve user inquiries on all social media channels

**Website Management & First Party Data Utilization**
- Ensure timely website updates for all product launches/improvement, pricing or specs changes, ad-hoc campaigns with mínimal error
- Improve the design, UX, traffic, functions and content of the website as well as adhere to the brand CI. Develop strategies that drive customers to the website
- Build website and paid ads scenarios to utilize first party data collected via Telium
- Explore Tealium capabilities for more efficient customer segmentation and benefits to the business
- Work closely with regional team to add more website functionalities and improve digital customer journey PPC Marketing & Lead Management
- Oversee always-on monthly promo campaigns and monitor against set KPIS (leads volume, brochure download, store locator clicks), budget pacing and efficiency of the buys across multiple platforms (FB, Google, etc.)
- Evaluate new digital buy platforms and decide based on model’s requirements, target audience, marketing objectives (performance vs awareness) etc.
- Work closely with IT to ensure all leads are captured in DMS system
- Collaborate with sales to get insights on leads quality and SA’s feedback

**GAZOO RACING (Division) Support**
- Manage the on-ground content production for digital and social media usage
- Keep up to date on the latest social media trends
- Grow sustainable relationships with influencers and brand ambassadors, leveraging those relationships to support business objectives
- Manage TGR livestreaming on Social Media Platform which includes copyrights documentation, KPI settings, buys pacing

**Reporting**
- Generate monthly reports on Excel, Socialbakers, Google Analytics to conduct digital trend analysis
- Use advanced and relevant metrics to measure the success of a marketing campaign Digital Marketing Champion/ Trendsetter
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Keep up to date on the latest social media trends and able to take actionable items for the Toyota brand to stay relevant

**Others**
- Perform an active role as the key liaison to Facebook & Google to optimize digital marketing strategy
- Execute all ad-hoc digital marketing reports/ requests by management
- Manage digital marketing budget

**Job Type**: Contract
Contract length: 12 months

**Salary**: Up to RM9,000.00 per month

**Benefits**:

- Additional leave
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Commission pay
- Overtime pay
- Performance bonus

Ability to commute/relocate:

- Shah Alam: Reliably commute or planning to relocate before starting work (required)

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