Public Relation
4 months ago
As a Public Relations & Campaign Specialist, you will play a pivotal role in managing the reputation and public image of Company. Reporting directly to the Marketing DIrector, you will be responsible for developing and implementing strategic communication plans to effectively engage with key stakeholders, media outlets, and the general public. Your primary duties will include:
- **Managing Key Opinion Leaders (KOLs)**: Cultivating and maintaining relationships with influencers, industry experts, and thought leaders to amplify brand messaging and increase visibility.
- **Managing Sponsorship Accounts**: Identifying and securing strategic partnerships and sponsorship opportunities that align with the brand's values and objectives. Negotiating terms, managing contracts, and ensuring the successful execution of sponsored initiatives.
- **Managing Social Media**: Overseeing the company's presence on social media platforms, including content creation, community engagement, and monitoring online conversations. Developing innovative campaigns to drive brand awareness, engagement, and customer acquisition.
- **Campaign Management**: Leading the planning, execution, and evaluation of PR campaigns to support product launches, events, and brand initiatives. Collaborating cross-functionally with marketing, sales, and creative teams to ensure cohesive messaging and alignment with business goals.
- **Media Relations**: Building and maintaining relationships with journalists, bloggers, and other media professionals. Pitching story ideas, arranging interviews, and coordinating press coverage to secure positive media exposure for the company or brand.
- **Crisis Management**: Developing crisis communication plans and protocols to effectively address and mitigate potential PR crises. Acting as a spokesperson during times of crisis and managing communication with the media, stakeholders, and the public to protect the organization's reputation.
- **Internal Communication**: Ensuring effective communication within the organization by creating and distributing internal newsletters, memos, and announcements. Keeping employees informed about company news, initiatives, and developments.
- **Event Planning and Management**: Planning and executing press conferences, product launches, corporate events, and sponsorships. Handling logistics, coordinating with vendors, and managing onsite media and attendee relations.
- **Brand Messaging and Positioning**: Collaborating with marketing and branding teams to develop and refine brand messaging and positioning. Ensuring consistency in communication across all channels and touchpoints.
- **Market Research and Analysis**: Conducting research and analysis to monitor industry trends, competitive landscape, and public sentiment. Using insights to inform PR strategies and tactics, identify opportunities, and measure the effectiveness of PR efforts.
- **Content Creation**: Writing and editing press releases, articles, blog posts, and other written materials for distribution to the media and other stakeholders. Developing compelling storytelling narratives that resonate with target audiences.
- **Community Engagement**: Engaging with community organizations, non-profits, and advocacy groups to support corporate social responsibility initiatives and build positive relationships within the community.
**Job Types**: Full-time, Permanent
**Salary**: RM3,000.00 - RM4,000.00 per month
**Benefits**:
- Opportunities for promotion
- Professional development
Schedule:
- Day shift
- Monday to Friday
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Seri Kembangan: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Public Relations: 1 year (required)
**Language**:
- English (required)
- Bahasa (preferred)
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