Insights Analyst for Advertising
4 months ago
**Company Overview**:
ACCSS Digital is a dynamic and innovative Digital Advertising Agency dedicated to helping clients achieve their marketing goals through data-driven insights and creative solutions. As an Insights Analyst for Advertising, you will play a pivotal role in uncovering actionable intelligence from data, empowering our team to deliver highly effective and targeted advertising campaigns.
**Job Overview**:
**Key Responsibilities**:
**Data Analysis and Insights Generation**:
- Collect and analyze organic and advertising data from various sources, including our Proprietary Business Intelligence platform, Social Media Listening platforms, social media, website analytics, ad platforms, etc.
- Identify trends, patterns, and performance metrics to provide actionable insights to internal teams and clients.
- Collaborate with the business development team, the creative team, and advertising operations team to develop data-driven strategies that align with client objectives.
- Conduct market research to identify emerging trends, industry benchmarks, and potential growth opportunities.
- Analyze competitors' advertising strategies and performance to inform our approach and maintain a competitive edge.
- Break down complex data into simple concepts, by combining your technical and analytical skills with a curiosity and passion for storytelling and marketing.
**Campaign Performance Evaluation**:
- Work with business development team to ensure insights and recommendations are in line with client’s objectives and goals and drive toward winning pitches.
- Work with Creative and Content team to ensure insights and recommendations are delivered well for team to develop creatives and contents to precision.
- Work with Advertising Ops team to monitor and evaluate the effectiveness of advertising campaigns in real-time.
- Work with creative, content, and advertising ops team to use insights to conduct A/B testing and other experiments to optimize ad campaigns, ad creatives, targeting, and messaging.
- Produce comprehensive reports and dashboards to communicate campaign results and recommendations to stakeholders.
**Data Visualization**:
- Create visually compelling and easy-to-understand data visualizations, charts, and graphs to communicate insights effectively.
- Present findings and recommendations to internal teams and clients in a clear and concise manner.
**Data Quality and Maintenance**:
- Ensure data accuracy and integrity by performing regular data validation and cleaning processes.
**Continuous Improvement**:
- Stay updated with the latest trends and advancements in the advertising and data analytics industry.
- Suggest and implement process improvements to enhance data analysis and reporting efficiency.
**Qualifications**:
- Bachelor's degree in Marketing, Advertising, Business, Statistics, Data Science, or a related field.
- Proven experience of 2 - 3 years working in data analysis and insights generation within the advertising or marketing domain.
- Proficiency in data analysis tools such as Excel, Google Analytics, Adobe Analytics, SQL, business intelligence tools, social listening tools and data visualization platforms (e.g., Tableau, Power BI, Dataroma etc).
- Strong analytical mindset with the ability to interpret complex data and draw actionable conclusions.
- Excellent communication and presentation skills to effectively convey insights to diverse stakeholders.
- Adept at managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.
- Strong business acumen and excellent problem-solving, strategy, and analytical skills.
- Familiarity with advertising platforms (e.g., Google Ads, Meta Ads, programmatic ads, etc) and ad tracking tools is a plus.
- Deep interest in online advertising, digital media consumption patterns, and branding measurement is a plus.
**Salary**: RM5,000.00 - RM7,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Professional development
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)
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