Social Media Executive
20 hours ago
**About Us**
Named after Malaysia's beloved 'coconut milk', SANTAN is a reflection of the purity and simplicity of ASEAN flavours and ingredients. Inspired to share this love for ASEAN dishes and flavours with the world, SANTAN aims to uncover the best culinary secrets from ASEAN and bring this to you.
What started as 'AirAsia Cafe', simply serving sandwiches and snacks in the sky, SANTAN was born in 2015 with the vision to create a unique dining experience in the sky, serving only the best and most delicious ASEAN flavours. We've since served over 600 million passengers from across the world.
**Responsibilities**:
- To plan and execute social media content and schedule for a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.
- To manage execution of our social media content across the different channels, including but not exclusive to Facebook, Instagram, Twitter, YouTube and LinkedIn.
- To assist in the execution of social advertising to promote content that will achieve set targets.
- To assist in tracking of the success of our social media campaigns via reports, including the use of our tools and systems.
- To assist with the generation of insights and propose improvements in line with the company’s objectives.
- To execute set collaborations with cross-functional teams within Marketing and beyond, e.g. Customer Happiness, Commercial, Analytics, Digital, Creative, Operations etc. to align on business goals, and to develop and execute creative ideas, plans and strategies, measure the value and impact our social media campaigns.
- To execute collaborations with industry professionals, celebrities and influencers to drive the team and company's objectives.
- Stay abreast with the latest social media best practices and trends, be it from internal or external avenues.
- Execute any other ad-hoc tasks as assigned by Social Media Lead.
**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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