Finance Business Partner
6 months ago
**Marketing Budget Planning**:
- Develop and manage the annual marketing budget, ensuring it aligns with the overall business goals and marketing strategy.
- Collaborate with various marketing teams to allocate funds effectively for campaigns, events, and other initiatives.
- Monitor budget performance throughout the year and make necessary adjustments.
**Funding and Resource Allocation**:
- Identify funding sources and secure necessary resources for marketing campaigns and projects.
- Coordinate with finance and leadership teams to ensure adequate funding for marketing efforts.
**Marketing Data Analysis**:
- Collect and analyze marketing data, including campaign performance metrics, customer insights, and market trends.
- Implement data-driven decision-making processes to optimize marketing strategies.
- Develop and maintain reports and dashboards to provide insights into marketing performance.
**ROI Tracking**:
- Calculate and track the ROI for various marketing initiatives, including digital marketing, content marketing, social media, and events.
- Provide recommendations for improving ROI based on data analysis.
- Communicate the results and insights to the marketing team and senior management.
**Financial Reporting**:
- Prepare regular financial reports and presentations to inform stakeholders about marketing budget utilization and ROI.
- Assist in forecasting and planning future marketing budgets.
**Requirements**:
- Bachelor’s degree in marketing, business, finance, or a related field. Master’s degree is a plus.
- Proven experience of at least 6 years in budget planning, financial analysis, and data analytics, ideally within a marketing context.
- Strong understanding of marketing principles and strategies.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Detail-oriented, analytical mindset, and strong problem-solving skills.
**Salary**: Up to RM20,000.00 per month
Schedule:
- Monday to Friday
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