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Marketing Manager

1 month ago

Petaling Jaya, Malaysia Nestlé Full time

**Position Snapshot**

Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia (Nestlé Nutrition)
Full-time
Bachelor’s Degree
8+ years of experience

**Position Summary**

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Marketing Manager to build a profitable and sustainable product portfolio based on compelling consumer insights to deliver strong brands and ensure brand results in line with agreed objectives and develop a high performing brand team.

**A day in the life of...**
- Responsible for developing category & brand MBS vision and strategy.
- Accountable for setting long term strategic direction for category and brands via clear inspiring visions & brand essence aligned in the market and SBU.
- Accountable for generating compelling consumer insight to develop winning brand portfolio / category strategies vs. competition.
- Accountable for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the category & brands in line with business objectives.
- Accountable for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
- Accountable for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions.
- Accountable for delighting consumers with products experience on taste (ensuring 60:40+ wins) and packaging (benchmarked against competition).
- Responsible for collaborating with CCSD in developing an optimum pricing strategy that fulfills shopper expectations.
- Accountable for monitoring & analyzing category/brand performance including competitive benchmarking.
- Accountable for proposing optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated.
- Responsible for participating in the MSR meeting to review the uplift numbers (based on ICP) vs. sales forecast and recommend action plans to close gaps.
- Responsible for developing and coaching direct reports, ensuring PE/PDG discussions are conducted on time. Make recommendations for inclusion in talent programmes and succession plans as appropriate.
- Responsible for ensuring adherence to all company principles and policies.

**What will make you successful**
- Graduate with 10 years’ experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill and leadership capabilities.
- Demonstrable record of success in building portfolio of brands based on consumer insights.
- Successfully led a team of direct reports.