Marketing Executive
6 months ago
**職責:**
- 制定和執行貿易和通路活動,包括規劃和實施新產品發布、季節性、戰術促銷和年度經銷商激勵準則,支援場外、現場活動,即。經銷商活動或企業外展活動以實現品牌和銷售目標。
- 領導並發展 5-7 個品牌,包括透過對這些品牌進行兩年一次的競爭分析來更新促銷市場趨勢。
- 認真監控貿易行銷庫存,預測適當的訂單並提出貿易行銷策略,以動員向經銷商銷售。
- 與教育團隊有效合作,為內部和外部客戶提供培訓。
- POSM 的管理,包括開發支援性抵押品、將行銷資料翻譯成雙語(英語和普通話),以及根據我們的公司準則購買溢價以支援季節性促銷。
- 行政:為發票目的提供適當的文件。確保及時提交預算、行銷報告和合作社索賠以供批准。
- 提出相關且有吸引力的社群媒體和數位內容,盡可能擴大客戶範圍。
- 能夠使用 InDesign 或 Illustrator 等設計軟體以及 PhotoShop 等照片編輯軟體進行設計是一項額外優勢。
**要求:**
- 候選人必須至少擁有行銷、商業研究、公共關係或相關領域的文憑/學位。
- 至少1年美容行業工作經驗將更具優勢。
- 團隊合作精神,能夠獨立工作。
- 具有良好的計劃和組織能力。
- 有創造力並且願意學習。
- 能夠與內部和外部利害關係人進行溝通和互動。
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