Marketing Executive

2 days ago

Shah Alam, Malaysia Yes Health Sdn Bhd Full time

YesHealth is a pioneering startup, a dynamic and innovative health and wellness brand committed to positively impacting people's lives. Our unique approach involves selling YesHealth supplement products through vending machines, an innovative distribution channel that sets us apart and aligns with a blue ocean strategy. As we embark on this exciting journey of growth, we are in search of a talented and motivated Marketing Executive to join our team and play a key role in contributing to our success.

As a Marketing Executive at YesHealth, you will be at the forefront of our brand's expansion, capitalizing on our novel approach to wellness through vending machines. Your responsibilities will include managing all aspects of marketing, with a focus on leveraging the potential of this new channel and executing strategies that align with our blue ocean strategy.

**Key Responsibilities**:
1. Vending Machine Marketing:

- Develop and implement marketing strategies specifically tailored to the vending machine distribution channel.
- Explore creative ways to promote YesHealth supplements through this innovative and unique platform.

2. Social Media and Digital Marketing:

- Manage and optimize YesHealth's presence on social media platforms, highlighting the vending machine experience.
- Execute digital marketing campaigns to drive awareness and engagement among our target audience.

3. Market Expansion:

- Contribute to initiatives aimed at expanding YesHealth's presence in new markets, capitalizing on the unconventional vending machine distribution model.
- Identify opportunities for strategic partnerships and collaborations to enhance brand visibility.

4. Brand Positioning:

- Implement branding strategies that align with YesHealth's dynamic and innovative image.
- Ensure that marketing materials and messaging resonate with the unique aspects of our vending machine strategy.

5. Collaboration and Communication:
Work closely with cross-functional teams, fostering collaboration between marketing and sales to maximize the impact of our innovative distribution approach.

**Job Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in innovative marketing strategies, preferably in a startup environment.
- Familiarity with digital marketing and social media platforms.
- Creative mindset with the ability to think outside the box.
- Fresh Graduates are welcome to apply.

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