SEO Manager

2 months ago

Kuala Lumpur, Malaysia British American Tobacco Full time

**BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry**
**To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey**

**BAT DIGITAL BUSINESS SOLUTION KL** **IS LOOKING FOR A SEO MANAGER**

**SENIORITY LEVEL**: Experienced Management Level

**FUNCTION**: Global Business Services - Digital

**LOCATION**:Bandar Sunway, Selangor, Malaysia

**ROLE POSITIONING AND OBJECTIVES**

**Reports to**:CX Digital Lead GBS Malaysia

**Geographic Scope**:Malaysia, New Zealand, Indonesia

**WHAT YOU WILL BE ACCOUNTABLE FOR**

**Develop and execute SEO strategies**:

- Develop and implement comprehensive SEO strategies aligned with business goals, considering FMCG and Ecommerce industry dynamics.
- Conduct keyword research, competitor analysis, and website audits to identify opportunities for optimization.
- Optimize website content, meta tags, and other on-page elements to improve organic search rankings.
- Stay updated with search engine algorithm changes and industry trends to adapt SEO strategies accordingly.

**Team management and leadership**:

- Manage and mentor a team of SEO specialists, providing guidance, support, and ongoing training.
- Assign tasks, set priorities, and ensure timely execution of SEO initiatives.
- Foster a collaborative and high-performing team environment, encouraging knowledge sharing and professional growth.
- Conduct performance evaluations and identify opportunities for skill development and improvement.

**Technical SEO optimization**:

- Collaborate with web developers and IT teams to implement technical SEO best practices, including site speed optimization, URL structure, XML sitemaps, and schema markup.
- Conduct regular website audits to identify and resolve technical SEO issues.
- Stay informed about emerging SEO technologies and tools to leverage opportunities for improvement.
- Content optimization and strategy:

- Collaborate with content creators and marketing teams to develop SEO-friendly content strategies.
- Conduct keyword research to identify target keywords and optimize content accordingly.
- Ensure content aligns with SEO guidelines, including meta tags, headers, internal linking, and keyword density.
- Monitor content performance and provide recommendations for content optimization.
- Performance monitoring and reporting:

- Monitor and analyze key SEO performance indicators, such as organic traffic, keyword rankings, and backlink profile.
- Utilize SEO tools and web analytics platforms to generate reports and provide actionable insights.
- Identify trends, patterns, and areas for improvement, and develop strategies to drive continuous optimization.
- Collaborative cross-functional partnerships:

- Collaborate with cross-functional teams, including marketing, design, development, and product, to align SEO efforts with overall business objectives.
- Provide SEO insights and recommendations to inform website design, UX improvements, and content creation.
- Collaborate with digital marketing teams to align SEO strategies with broader marketing initiatives, such as paid search and social media campaigns.

**Key success factors include**:

- Ability to manage multiple projects concurrently.
- Deliver SEO KPIs for the markets
- Ensuring 100% compliance on SEO Activities

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**

**Experience Required**
- Bachelor’s degree in marketing, Business, or a related field (preferred).
- 6 -7 years of experience in SEO, with a focus on FMCG and E-commerce industries.
- Proven track record of developing and implementing successful SEO strategies that drive organic traffic and improve search rankings.
- Deep understanding of SEO best practices, keyword research, on-page optimization, technical SEO, and backlink analysis.
- Strong working knowledge of SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Moz, etc.).
- Experience managing and leading a team of SEO specialists.
- Familiarity with FMCG and E-commerce industry trends, customer behaviour, and competitive landscape.
- Excellent analytical and problem-solving skills with the ability to interpret data and provide actionable insights.
- Detail-oriented mindset with strong analytical and problem-solving skills.
- Up to date with the latest SEO and developments in digital marketing.
- Language proficiency in both English and Bahasa is necessary; proficiency in Mandarin is an added advantage.

**Technical / Functional / Leadership Skills Required**
- High organisation skills
- Excellent communicator with strong interpersonal and stakeholder management skillsets
- Good time management skills
- Attention to detail.
- Ability to read and implement learnings from analytics tools
- Analytical and data-driven but also able to think and act creatively.
- Resilient, flexible, and reliable team p

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