Regional Marketing Analytics

5 days ago

Kuala Lumpur, Malaysia ZALORA SOUTH EAST ASIA PTE LTD Full time

We are looking for a passionate and talented individual to join our newly established Marketing Project Management Office and Analytics team. As the name suggests, the team is responsible for centralizing key project management and analytics capabilities for ZALORA’s Marketing department. Reporting to the Head of PMO & Analytics, this regional role places you right at the beating heart of the Marketing function.

The analytics aspect of the role leverages a deep understanding of our customers through exploration and analysis of our valuable data asset, market research, market intelligence and competitor research. The analytics function unifies and rallies the various teams through insights-driven recommendations in order to do what is best for our stakeholders - the customers. Our recommendations are not limited to the realms of what the Marketing team can influence, but it can also span into other areas of the business such as product assortment, user experience on our platforms (web and mobile), etc.

The Project Management Office provides critical insights for planning, governance and support functions that will allow the various marketing teams improve productivity and manage big strategic projects and transformations. We ensure cross functional alignment of goals and execution in day-to-day operations and help build a foundation for excellence by reinforcing marketing strategy using key performance metrics, developing scalable infrastructure and optimizing business processes.

**Responsibilities**:
This role will be extensively focused on strategic, long-term and impactful analysis that will aid the team in making intelligent decisions that are data driven.

i) Strategic Analysis:

- Which metrics have the biggest impact on our customers and business results?
- Which KPIs are most critical in ‘moving the needle’ when it comes to our customers’ shopping behaviour and brand advocacy?
- With the data at hand, what trends can we uncover to understand our customer better and reactively address their needs?
- How do we optimally operationalize the measurement of these KPIs on an ongoing basis?

ii) Planning:

- Determine which customers to target for marketing campaigns using analytical techniques including statistical clustering, RFM segmentation, market basket / affinity analysis, decile analysis, regression modelling, propensity modelling
- Predict when and what customers will buy
- Identify types of customer promotions required to enable upsell, engagement, recognition of high value spenders and reactivation

iii) Hygiene / Operations:

- Track critical performance KPIs and perform post-campaign analysis
- Track and measure customer quality and migration / brand health
- Track effectiveness of promotions

**Requirements**:

- A highly motivated individual with a passion in data-driven marketing and consumer insights; with the ability to utilize data to provide a deep understanding of our customers, uncover potential sources of growth and identify gaps and opportunities
- Prior experience in predictive modelling (churn, segmentation, forecasting, etc) is preferred
- CRM and Marketing knowledge preferred
- Strong quantitative background and comfortable working with large amounts of data
- A self-starter with analytical astuteness and experience in driving medium to large scale projects.
- Team player who can work in a cross-functional environment
- Good verbal and written communication skills along with a high attention to detail
- Ability to provide recommendations based on analytical findings
**What can we offer you**:

- Gain a high-level and deep understanding of the e-commerce fashion business and see your inputs and initiatives take flight to drive real business impact
- Work with experienced, highly-motivated and talented colleagues from all over the world
- Be part of a fast-paced, growing business within the region
**The ZALORA Story**

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.BQ8qgSkbrR

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