Marketing & Public Relations Specialist

7 months ago


George Town, Malaysia Kai Hospitality Sdn Bhd Full time

Overall Objective: Develop and implement comprehensive marketing and public relations strategies to increase brand awareness, drive guest bookings, and enhance the reputation and experiences within our hotels and restaurants.

**Marketing**:
Market Research & Analysis:

- Conduct market research to identify target audiences, competitor analysis, and industry trends.
- Monitor guest feedback and online reviews to identify areas for improvement.

Marketing Strategy & Planning:

- Manage marketing budget and track the ROI of campaigns.

Content Creation & Management:

- Create engaging and informative content (website copy, blog posts, social media posts, press releases) that resonates with target audiences and promotes the company's unique offerings.
- Manage the company's website and social media platforms, ensuring consistent branding and messaging.

Digital Marketing:

- Implement search engine optimization (SEO) and pay-per-click (PPC) strategies to improve website visibility and drive traffic.
- Analyze website traffic and user behavior to optimize marketing efforts.

Promotional Activities:

- Develop and execute promotional campaigns across online and offline channels, including partnerships, influencer marketing, and loyalty programs.
- Attend industry events and conferences to network with potential partners and clients.

**Public Relations**:
Media Relations:

- Develop and maintain positive relationships with journalists, bloggers, and social media influencers.
- Pitch newsworthy stories about the company and its offerings to relevant media outlets.
- Monitor media coverage and respond to inquiries.

Crisis Management:

- Develop and implement a crisis communication plan to address negative publicity or reputation issues.
- Act as a spokesperson for the company during times of crisis.

Community Engagement:

- Build relationships with local communities and participate in community events.
- Create and manage programs that promote positive corporate social responsibility.

**Additional Skills and Qualifications**:

- Bachelor's degree in marketing, public relations, communications, or a related field.
- Minimum of 2-3 years of experience in marketing and/or public relations, preferably within the hospitality industry.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Creativity and ability to think outside the box.
- Proficiency in digital marketing tools, including social media platforms, analytics software, and content management systems.
- Positive attitude and strong work ethic.

**Salary**: RM2,000.00 - RM3,500.00 per month

Schedule:

- Monday to Friday
- On call

Ability to Commute:

- George Town (preferred)

Ability to Relocate:

- George Town: Relocate before starting work (required)

Willingness to travel:

- 100% (preferred)



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