Digital Campaign
6 months ago
Develop monthly social media reports by analysing brand page’s performance and data
- Conduct competitor analysis to discover competing brands’ activities on social media
- Participate in pitches with strategies and ideas based on market insights and sentiments
- Preparing content and writing copy for various platforms
- Ongoing social listening effort to monitor, track, respond to emerging trends, conversations, and client mentions in user-generated content as well as to gauge sentiment for the improvement of brand engagement and brand loyalty
- Develops digital marketing strategy by identifying the client and their current and future needs and monitoring the competition.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans execute and measures experiments and conversion.
- Manage client expectations with day-to-day reporting and explain requirements of analysis, specification, and design of projects on a technical and nontechnical basis.
- Collaborates with internal teams to develop a proposal, ideation, design, copywriting, production, and technical development.
- Utilizes strong analytical ability to evaluate end-to-end campaigns across multiple channels.
- Identify and manage project risk and maintain project plan
- Daily managing of ongoing projects
- Client servicing, through face-to-face contact
- Preparing sample visuals and value proving background information as a basis for recommending digital solutions
- The ability to prioritise and organise work is critical
- Maintaining client relationships
**; Requirements**:
- Proficiency in many social media platforms
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- At least 3 years of working experience in social media management or a related field is required for this position
- Excellent English and Bahasa Malaysia writing, communication, and verbal skill
- Experience in setting up social media business pages and ad boosting
- Solid knowledge of the social media landscape, web project management and familiar with marketing analytics tools
- Familiar with communication/marketing planning and strategy
- Hands-on experience with social media management for brands
- Strong organisational and time management skills with attention to detail
- Ability to multitask and work in a team environment
- Self-motivated
- Able to develop budgets and project timeline
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