Social Media Manager
3 weeks ago
This position requires ideation and specialised knowledge of social media content creation. You’re expected to demonstrate an ability to meet deadlines. This position reports to the Head of Social.
**Responsibilities**:
- Oversees all brands’ Instagram account(s) management - with Reels being the main format and responsibility
- Strategise and develop engaging, innovative content for brand awareness, reach and engagement; monthly content planning but not limited to IG Stories during roadshows and events, content of influencers and media visiting brands
- Identify weekly trends for Reels creation
- Community management on Meta’s platform (Facebook and Instagram) — engaging with followers, influencers, medias alike
- Coordinate social media content messaging with advertising departments, brand managers and internal marketing team to achieve company goals
- Audit and analyse social media presences, including content relevance
- Work with other departments to develop social media timelines coinciding with new product releases and campaigns
- Monitor and develop monthly report on competitor activity within social media spaces
- Assist in influencer marketing (as and when required and related to content creation within the Reels space)
- Liaise with agency partners and lead them with the strategy approved
- Lead a team of social media executives with examples and inspiring work output
**; Requirements**: - Requirements
- Knowledge and/or experience in the service industry
- Passionate about social media content creation
- 3-4 years of working experience in the related field
- Diploma / Bachelor’s Degree in Mass Communication or equivalent
- Proficient in English (spoken and written)
- Proficient in Bahasa Malaysia (spoken and written)
- Proficient in Mandarin is a plus
- Able to work independently and collaboratively within given deadlines and can adapt well in a fast paced environment
- Good communication skills, discipline, hardworking, detail oriented, high dedication and ability to handle feedback and rejection
- Able to strategise and direct social media shoots is a plus point
- Previous experience in an agency and client environment would be an advantage
In order to succeed in this role, you must have a winning mentality, be passionate in learning about the industry and be able to cope in a fast-paced environment.
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