Paid Ads Specialist

**Job Summary**

**Responsibilities and duties**
- Develop and implement effective paid advertising strategies to drive targeted traffic, lead generation, and conversions.
- Study clients’ brands to plan for and develop highly effective advertising campaigns and media plans.
- Analyse campaign performance data using various analytical tools and generate comprehensive reports with actionable insights and recommendations.
- Study campaign progress before preparing and conducting high-impact presentations during campaign reviews.
- Collaborate with the client servicing and creative team to ensure precise campaign execution is performed and all KPIs are met.
- Be aware of clients’ competitive landscape and proactively suggest strategies to help our clients remain at the forefront of their industries.
- Stay up to date with the latest trends, best practices, and platform updates in the paid advertising industry.

**Qualifications and skills**
- Diploma or bachelor’s degree in marketing, Advertising, or a related field.
- Proven experience in managing successful paid advertising campaigns across multiple platforms, preferably for at least 2-3 years.
- Hands-on experience with Search Engine Marketing (SEM), Google Ads, Paid Search, Performance Marketing, Pay-Per-Click (PPC)
- Prior experience as Ad Ops/Ad Operations Specialist, Media Buyer/Media Buy Specialist, and Programmatic Specialist is preferred but not required.
- Proficient in MS Office and Google e.g Excel Sheets, Word Documents & PowerPoint Presentations.
- Required Skill(s): Search Engine Marketing (SEM), Google Ads, Paid Search, Performance Marketing, Pay-Per-Click (PPC), Google Analytics, Google Tag Manager, Facebook Ads Manager.

**Salary range: RM2,200 - RM3,000 per month**

**Benefits and remunerations**:

- Annual salary review
- Performance bonus
- Annual & Medical leave
- Healthcare benefits
- Transport claim
- Meal claim
- Birthday voucher
- Alternative work-from-home schedule

**Job Types**: Full-time, Permanent

Pay: RM2,200.00 - RM3,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Miri: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- working in paid advertising: 2 years (preferred)