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Local Marketing

2 weeks ago

Johor Bahru, Malaysia IKEA Full time

**Company description**
The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

**Job description**
Providing the IKEA Store with communication expertise, materials and tools that drive positive perception of the IKEA brand among co-workers, corporate stakeholders and the community in which we operate (our Main Market Area) The Communication function supports our business aspiration: to be a great place to work, delivering sustainable growth and a fantastic customer experience.

**Your assignment**
- You support delivery of a fantastic customer experience and support store’s sustainable growth by securing market insights and a local marketing plan that drives visitation, builds IKEA Family/ Småles loyalty and increases IKEA market share in Primary Market Area.
- You support the store’s positioning as a company that cares for People and the Planet and is a Good Neighbour to the community we operate in.
- You support HR to project the IKEA store as a Great Place to Work through Employer branding activities - internally as well as externally.
- You support Store Management Team to communicate in ways that inspire and clarify, spotting risks and opportunities communication and providing expertise and counsel.
- You strive to secure effective internal communication and co-worker engagement - creating togetherness and enthusiasm in the store.
- You lead the work to create, implement and evaluate all local marketing activities in store, as well as managing omnichannel marketing strategy, i.e. creating short video clips, social media engagement and customer journey mapping.
- You deliver local communication support during operational or reputational crisis situations, working with matrix with Service Office Corporate Communication & Marketing and your management team to deliver aligned internal communication.
- You support the store team and secure implementation of the Ikano Charity policy by building long-term relationships with government agencies, NGOs or other partners and leading execution of social and environmental initiatives that benefit the local community.

**Qualification**
- Understanding & affinity for IKEA vision and values, curious about consumers, markets and trends
- Interest in developing the IKEA Brand and business through people
- Working in a fast-paced retail environment, exceeding team and personal goals
- Enthusiastic and motivated to engage the co-worker and bring out the best in them to embrace sustainability within the organisation
- Excellent communication skills - both written and verbal; ability to create and present communication insights which are clear, focused and easily usable
- Strategic and creative thinking skills - able to think ‘out of the box’ and challenge common ways of thinking
- Possess strong multi-tasking & project management skills from digital marketing background will be an added advantage.
- Able to work on weekends, public holidays and shfts.

**More Information**

**Working with us has its rewards**

Wherever you work within IKEA Southeast Asia, you enjoy a wide range of benefits. Here are just some of them:
**IKEA discounts**

Co-workers are our most valued customers and are entitled to a 15% discount on any home furnishings and food sold in our stores, from the first day of work.

**Flexi benefits**

We offer flexi benefits to cater our co-workers who are in different life stages with differing benefits needs. Within an annual Flexible Spending Account, co-workers can claim against dental, optical, fitness memberships or classes, vaccination or immunisation, non-insured outpatient medical expenses, health screenings, health supplements, IKEA purchases, health aid & equipment and mental health.

**Maternity and paternity leave**

We give mother four consecutive months of maternity leave and father receives four weeks of paid time off after a baby has arrived to help share the joys - and responsible - at home.

**Gifts**

We enjoy special occasions together and give tokens to mark birthdays, marriage and the arrival of a baby. We reward loyalty through our Long Service Awards/

**Work environment**

As home furnish experts, w