Digital Marketing Manager

6 months ago


Kuala Lumpur, Malaysia Marriott International, Inc Full time

**Additional Information** Malaysian Only

**Job Number** 23154904

**Job Category** Sales & Marketing

**Location** Aloft Kuala Lumpur Sentral, No. 5 Jalan Stesen Sentral, Kuala Lumpur, Wilayah Persekutuan, Malaysia

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

**CANDIDATE PROFILE**

**Education and Experience**

**Required**:

- 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR
- 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

**CORE WORK ACTIVITIES**

**Area Digital and eDistribution Strategy Execution**
- Advises hotels on appropriate on-strategy eCommerce priorities and tactics
- Coordinates with the Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set ecommerce goals for their cluster/hotels
- Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues
- Manages budgets for the cluster/hotels for eCommerce activities
- Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months
- Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster

**Digital Acquisition Marketing**
- Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
- Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
- Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
- Manages the PLUS Platform for participating hotels in the area/cluster
- Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)

**Hotel Web Site Content Optimization**
- Serves as the EPIC/Vignette administrator for the hotel(s)
- Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings
- Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels
- Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets

**OTAs and Meta Search Channel Optimization**
- Ensures that all hotels within their region/cluster are participating in relevant, approved echannels
- Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections
- Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
- Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)
- May also co-manage soft-dollar marketing budget for domestic OTAs with the AP eDistribution Team
- Builds strong domestic relationships with the top 2-3 OTA partners
- Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels

**Marketing and Communication Partnership**
- Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.)
- Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings)

**Opening Hotel Support**
- Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel
- Activates the hotel for sale on approved OTAs
- Work with brand marketing team to position the hotel on digital channels
- Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region
- Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with
- Creates online press releases and helps with property SEO to drive awareness to hotel
- Helps set digital sales goals for new opens in partnership with sales and revenue management

**eCommerce Communication and Training**
- Uses the eCommerce Resource guide
- Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy
- Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams
- Serves as cluster-level point-person



  • Kuala Lumpur, Malaysia Digital Sage Full time

    **Job Summary**: - Read up to the end of this job post. _ We are looking for a Digital Project Manager preferably from Brunei. The Digital Project Manager is responsible for leading our digital marketing and digital services operations, driving the execution of our digital strategy, and ensuring alignment with the company's overall vision and goals as laid...

  • Digital Marketer

    6 months ago


    Kuala Lumpur, Malaysia Tiara Digital Advertising Full time

    Creative, Passionate, Committed. If you embody one of these exceptional attributes and aspire to make a profound impact as a Digital Marketer, we encourage you to apply. The imaginative world eagerly anticipates your arrival. **Responsibilities**: - Manage and optimise ads campaigns on META, TikTok, and Google platforms. - Create compelling content that...


  • Kuala Lumpur, Malaysia PEOPLElogy Digital Sdn Bhd Full time

    **Key Responsibilities**: - Develop and implement comprehensive digital marketing strategies to drive online sales and enhance brand visibility. - Execute effective outbound marketing campaigns through various channels, ensuring targeted outreach and lead generation. - Monitor and analyze digital marketing campaigns' performance, utilizing tools such as...


  • Kuala Lumpur, Malaysia Webrand Digital Sdn. Bhd. Full time

    **Responsibilities**: - Allocate and monitor campaign budgets - Track on results and prepare accurate reports on marketing campaign’s overall performance - Coordinate with Creative & Content team for project launching and optimization - Identify the latest trends and technologies affecting our industry - Evaluate important metrics that affect our site...


  • Kuala Lumpur, Malaysia Magnus Digital Sdn Bhd Full time

    Magnus Digital is looking for an experienced Digital Marketing Executive to join our team! **Location: Old Klang Road** **Job Scope**: - To provide content & creative writings for web pages and social media platforms inclusive of slogans, captions and blogs. - Preparing style of content according to client objective whether to sell or to inform. -...

  • Digital Marketer

    6 months ago


    Kuala Lumpur, Malaysia Tiara Digital Advertising Full time

    Result-oriented Digital Marketer needed! If you are a dynamic Digital Marketer with a knack for creating compelling content and running effective digital marketing campaigns, you are welcome to apply. At our agency, we don't believe in settling for a basic salary. We offer a lucrative commission scheme on top of your monthly base salary. Don't let another...


  • Kuala Lumpur, Malaysia Odin-Digital Full time

    **Responsibilities** - Setup and manage paid campaigns across multiple channels - Create content for EDM and social media - Conduct competitor research - Generate reports based on performance - Use AI tools to generate content **Qualifications** - Excellent understanding of digital marketing concepts - Have a keen interest in advertising, social media and...


  • Kuala Lumpur, Malaysia Magnus Digital Sdn Bhd Full time

    **Job Score and Requirements: Digital Marketing Strategist** **Experience**: Minimum of 1 year of hands-on experience in digital marketing, preferably in a corporate or agency setting. **Content Strategy and Planning**: - Develop comprehensive content plans aligned with company objectives and target audience preferences. **Social Media Content...

  • Digital Marketer

    8 months ago


    Kuala Lumpur, Malaysia Up Tree Marketing SDN BHD Full time

    Creating social media content plans aligned with the company's brand identity. - Collaborating with the marketing team to execute and analyze digital campaigns in line with marketing strategies. - Crafting engaging content across all social media platforms including writing and editing posts enhancing customer engagement and promoting campaigns. - Managing a...


  • Kuala Lumpur, Malaysia Hyppies Full time

    Are you a digital marketing mastermind yearning to unleash your creative genius? Do you thrive in a fast-paced environment where innovation meets results? If you're a strategic thinker with a knack for breaking new ground in the digital marketing landscape, then this Digital Marketing Manager role is for you! In your role as Digital Marketing Manager,...


  • Kuala Lumpur, Malaysia Brand 360 Degree Sdn Bhd Full time

    This is a full-time on-site role for a Digital Marketing Manager. The Digital Marketing Manager will be responsible for planning digital marketing campaigns, including social media marketing, lead generation, marketing campaigns, web analytics, and overall digital marketing strategy for our clients. The Digital Marketing Manager will also collaborate with...


  • Kuala Lumpur, Malaysia Marriott International, Inc Full time

    **Job Number** 24056523 **Job Category** Sales & Marketing **Location** Le Méridien Kuala Lumpur, 2 Jalan Stesen Sentral, Kuala Lumpur, Wilayah Persekutuan, Malaysia VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB SUMMARY** The Digital Marketing cum Marketing and Communications Manager...


  • Kuala Lumpur, Malaysia Digital Ads Sdn Bhd Full time

    Are you a social media-savvy content creator with an insatiable appetite for creativity? We’re looking for creative minds to join our dynamic team! - You're not a writer; you're a creative content creator genius. Your words will be the magic wand that transforms everyday posts into content worth sharing. - Before diving into any project, you'll research,...


  • Kuala Lumpur, Malaysia LG Marketing & Consultancy Services (M) Sdn Bhd Full time

    Nature of business**:E-commerce furniture** Working days & hours: Mon-Fri, 9 hours flexible **Location: Remote** 1. Performance manage and optimize Google and FB/IG ads. 3. Manage digital PR initiatives e.g., customer reviews, forum seeding. 4. Manage some offline marketing e.g., mailer to new homeowners, brochures etc. 5. Make enhancements to the...


  • Kuala Lumpur, Malaysia SKILL QUOTIENT RESOURCES SDN BHD Full time

    **Open for local Malaysian only.** **JOB DESCRIPTION**: - Minimum 5 years’ experience in digital marketing or any equivalent field - Familiar with digital marketing tools e.g. SEO, Ad Operation, Google analytics and etc. - Strong knowledge of Social Media Marketing and Digital Marketing - Excellent understanding of Lead Generation and Marketing...


  • Kuala Lumpur, Malaysia One Search Pro Marketing Sdn Bhd Full time

    **Benefits** - All range of basic allowance & claims - EPF/SOCSO provided - **KPI bonus reward based on Quarterly basis**: - Near Public Transport (MRT/LRT) - Fun & dynamic working environment - Friendly colleague - Work life balance **(Currently Friday WFH)** **Responsibilities**: - Regular content updates & posting on client's social media profile -...


  • Kuala Lumpur, Malaysia GTrade Technology Sdn Bhd Full time

    **Responsibilities**: - Planning, devising and managing comprehensive marketing campaigns that promote the company's brand, products, and services. - Brainstorms new and perform creative digital marketing strategies by identifying needs of our targeted business audiences. - Utilizes strong analytical ability to identify the trends and evaluate marketing...


  • Kuala Lumpur, Malaysia Sim Leisure Adventure Full time

    **Job scope** The Digital Marketing Manager is responsible for executing Sim Leisure Group’s digital marketing campaigns, compromising Sim Leisure Group, ESCAPE Theme Parks and KidZania Kuala Lumpur. - Plan and prepare digital marketing campaigns, social media content calendars and performance marketing campaigns. - Prepare digital marketing content and...


  • Kuala Lumpur, Malaysia GMG Full time

    **About GMG** With a diversified portfolio of leading sports and over 500 stores globally, inspiring, and empowering active lifestyles is at the core of what we do. Our portfolio in Asia features both home-grown concepts as well as international powerhouse brands such as RSH, Sun & Sand Sports, Nike, Columbia, Vans, Timberland and more. By providing...


  • Kuala Lumpur, Malaysia DagangAsia Network Holding Sdn Bhd Full time

    **.Responsibility**: - Planning, devising and managing comprehensive marketing campaigns that promote the company's brand, products, and services. - Brainstorms new and perform creative digital marketing strategies by identifying needs of our targeted business audiences. - Utilizes strong analytical ability to identify the trends and evaluate marketing...