Pbtb Manager, Digital
4 days ago
Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.
Responsible to strategize, implement and manage projects related to customer nurturing and acquisition, lead generation through marketing campaigns. Management and development of PruBSN’s digital assets including Pulse and Deen.
Key Accountabilities
1) Digital Assets Management
- Manage, oversee and improve digital assets in PruBSN including but not limited to website, social media platforms, EDM, PruBSN Edge.
- Assisting the CASP team with campaign roll outs for Pulse Leads.
- Track and monitor campaign results from digital assets and provide milestones and key learnings of the campaigns and its effectiveness.
- Understanding of the regulatory environment to ensure that deliverables are compliant at all times.
- Conduct regular competitive and market research analysis.
2) Channel Ownership
- To oversee the end to end development, implementation and operationalization of the digital platform as part of the PruBSN’s Takaful Reform initiative which will be launched in the BNM Fintech Regulatory Sandbox.
- To oversee the end to end development, implementation and operationalization of the digital platform as part of the PruBSN’s Takaful Reform initiative which will be launched in the BNM Fintech Regulatory Sandbox.
- Ensure functional coordination of the platform is maintained, including any subsequent enhancement or change of requests.
- To develop go-to-market strategies to acquire new customers to the platform and maximize the chances of success for this project and achieving the KPIs set.
- To maintain good relationship with strategic partners involved in this project where applicable.
- Support in process improvement and formulation of operational flow in supporting online distribution.
3) Pulse and Deen
- Member of Pulse MY Go-to-Market workstream overseeing all marketing and communication is in line with the brand
- Adherence to Pulse branding and CI (including One Pulse)
- UI/UX for Pulse app
- Develop and manage the GTM campaigns and promotional initiatives for Malaysia in getting downloads, leads and engagement
- Assisting and reviewing ENG/BM translation
- Supporting partnership and cross market initiatives (i.e. BSN, PRU-Shariah Eco-System)
- Linking all local initiatives to Pulse as a promotional mean/platform
4) Customer Nurturing, Lead Management and Acquisition
- Facilitate the development of leads from various initiatives that will feed into a central lead management system
- Ideate campaigns/initiatives to nurture leads that can eventually be passed on to the agency force for closing
- To undertake demographic analysis on customers to help the management understand better on customers’ demographic to influence the customer segments to target, from product design and channel perspective
- Monitor the effectiveness of lead management process to constantly improve conversion rates by Agents.
Qualification and Experience
Level of Education: Degree in Digital, Marketing and/or Communications.
Years of Experience: Over 5 years of professional experience in digital marketing managing top brands in the financial industry.
Competencies:
- Resourceful with strong leadership attributes and a team player.
- Has a natural flair in communication strategies and managing team and stakeholders
- Meticulous and possess critical thinking
- Highly proficient in BM and Eng language
- Highly creative and innovative
- Good negotiator with good interpersonal and social skills.
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