Marketing Executive
7 months ago
**Position**: MARKETING EXECUTIVE (Full time #537147)
**Property / Office**: EL&N KUALA LUMPUR
**Location**: Kuala Lumpur, Malaysia
**MARKETING EXECUTIVE**
**Summary**
The Marketing Executive will assist the in all matters relating to public relations, marketing, social media and other marketing communication issues to achieve a maximum level of publicity for EL&N Malaysia in its efforts to be recognized as the most Instagramable cafe in Malaysia.
**The Role of the Marketing Executive**
**Media Relations**
- Assist the Communications Manager in creating news releases on F&B new products / services / packages, appointments of key personnel, newsworthy stories and ensure they are released on time
- Maintaining regular contact with local press and initiate media coverage for cafe promotional activities to increase visibility and regular exposure across multiple mediums ie print, digital (edm, website), social media
- Planning and executing press reviews for F&B
- Compiles cafe coverage on a bi-monthly basis for distribution to HQ
- Handling film / photography requests
- Meeting with visiting press personnel and provide information, tour of cafe and services
- Coordinate approved itinerary for visiting journalists when required
- Update media list and media kits as and when required
- Coordinating press-related events as and when required
**Production of CI and Creative Assets**
- Writing copy for Food & Beverage promotional materials when required
- Ensuring all cafe marketing and operational materials are updated and current
- Preparing for promotional photography and/or internal photography for social media use
**Social Media Management**
- Prepare a viable social media content strategy that will support the delivery of the cafe’s strategic aims that strive to achieve high level of engagement among fans / followers on Facebook, Twitter, Instagram, and TikTok
- Executing the approved social media content strategy plan
- Consolidate accurate information of products and services and ensuring quality of content prior to updating on any social media platform
- Replying to private messages on social media platforms as and when required /
- Preparation of Social Media / Digital Marketing Report
**Preferred Qualifications And Skills**
- Degree or Diploma in Marketing Communications or Hospitality Management.
- Minimum 2 years working experience, preferably in Marcomm related in the hospitality industry or related field.
- Fluent in English both written and verbal, fluency in other languages is an added advantage.
- Strong communication skills and meticulous.
- Presentable, outgoing and mature personality.
- Must have working rights in Malaysia.
- **Malaysia work authorization is required for this position.**_
**Salary**: RM3,000.00 - RM4,000.00 per month
**Benefits**:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Overtime pay
- Performance bonus
**Experience**:
- Marketing: 1 year (required)
**Language**:
- English (required)
- Bahasa (required)
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