Go-to-market Activation Manager

3 weeks ago


Petaling Jaya, Malaysia L'Oreal Full time

**Summary**

We are looking for a Go To Market Activation Manager who is responsible in lead the Trade Activation activities, execution and promotional plans for the assigned categories and brand portfolio. Acting as a cross-functional role to oversee the overall Trade plan in all channels. And assisting daily operational needs and brand management that support the productivity and growth of the cluster team.

**Key Responsibilities**

**1. Retailer Activation**
- Lead the launch & execution by retailers, collaborating with Cluster team & KAM’s
- Co-ordinate with internal teams to align on Retailer event action plans and sales targets
- Work with the Retail teams to forecast and demand plan per channel/retailer to maximize growth
- Collaborate with the RDVM to ensure the development of pop-ups to support and drive sales
- Manage vendors & contractors to create activation material aligned to brand guidelines
- Stay up to date on evolving POS beauty tech to elevate all consumer touchpoints
- Reacts on business opportunities and challenges to maximize selling opportunities, keeping brand identity

**2. Activation Content**
- Manage, oversee and approve content creation/ localisation for all activations (including Retailer requests)
- Digital retail content collab with engagement

**3. Reporting and Performance Tracking**
- Own reporting on brand activations across all sales channels, retrieving insight and sharing with cluster team
- Contact point between Marketing team and Retail team

**4. PLV and Sampling**
- Plan of PLV designs and strategy
- Execute of Sampling strategy and quantities
- Budget Tracking

**5. GWP and Local Sets**
- Communicate with Product Managers to align 360 plans
- Define retailer processes and guidelines with KAM’s
- Plan GWP activations with Product Manager + Retail
- Coordinate with sub-contractor to produce local BOM sets
- Communicate with key project contacts to avoid any roadblocks and delays (escalating to Cluster team)

**6. Stakeholder Collaboration**
- Develop plans with KAMs
- Work on Retailer presentation & reviews

**Requirements**:

- A true team player, minimum 5 years of working experience, preferably in FMCG/Beauty Industry
- Strong and effective communication and relationship-building skills, together with a resilient character
- Marketing savvy, with the ability to take shopper and market insights all the way through activation
- Creative, with an eye for design, attention to detail along with sensitivity to metier
- Process-driven and with excellent project and time management skills
- Confident and enthusiastic, innovation driven
- Practical and methodical approach to problem solving
- Experienced working as part of a team and independently with mínimal supervision.
- Proactive and assertive, able to prioritize and thrives in fast paced environment, demonstrating ability to drive projects to completion
- Good working knowledge of Microsoft Office (Word, Excel and Power Point) and able to work with numbers
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