E-commerce Marketing Manager

7 months ago

Petaling Jaya, Malaysia Food Market Hub Full time

**Position Overview**:
As an E-commerce Marketing Manager based in Malaysia, your primary responsibility will be to develop and execute marketing strategies and campaigns to drive the growth and success of our e-commerce platform in the Malaysian market. You will play a crucial role in attracting and retaining customers, increasing online sales, and enhancing the overall customer experience. This position requires a deep understanding of the Malaysian e-commerce landscape, digital marketing tactics, and local consumer behavior.

**Key Responsibilities**:

- Develop E-commerce Marketing Strategy: Collaborate with the marketing team and other stakeholders to create a comprehensive marketing strategy aligned with the company's goals and objectives in the Malaysian market. Identify target customer segments, competitive positioning, and key messaging to drive customer acquisition, engagement, and conversion on the e-commerce platform.
- Optimize Product Listings: Work closely with sellers and vendors to optimize product listings on the e-commerce platform. Provide guidance on product descriptions, keywords, pricing strategies, and visual assets to improve visibility, search rankings, and conversion rates for the Malaysian audience.
- Enhance User Experience: Continuously improve the user experience on the e-commerce platform to increase customer satisfaction and retention. Collaborate with UX/UI designers and developers to implement site enhancements, optimize the purchase funnel, and ensure a seamless shopping experience across devices for Malaysian customers.
- Content Creation and Management: Create compelling and localized content, including product descriptions, blog articles, videos, and social media posts, to engage and convert Malaysian customers. Develop a content calendar and manage content distribution across various marketing channels.
- Analyze and Optimize Performance: Monitor key performance indicators (KPIs) and e-commerce metrics, such as website traffic, conversion rates, average order value, customer lifetime value, and customer acquisition costs. Utilize analytics tools to gather insights, identify trends, and make data-driven decisions to optimize marketing campaigns and improve overall e-commerce performance in the Malaysian market.
- Partnership Development: Identify and pursue strategic partnerships with local influencers, brands, or organizations to expand the e-commerce platform's reach and attract new customers in Malaysia. Negotiate and manage partnership agreements to drive mutually beneficial marketing initiatives.
- Marketplace Insights and Competition Analysis: Stay updated on the latest trends, consumer behavior, and competitor activities within the Malaysian e-commerce market. Conduct regular market research and competitor analysis to identify opportunities for growth, pricing strategies, and promotional activities specific to the Malaysian market.
- Collaborate with Cross-functional Teams: Work closely with the sales team, product managers, and other stakeholders to align marketing efforts with sales goals, new product launches, and promotions in Malaysia. Provide input on product assortment, pricing, and competitive analysis to ensure effective e-commerce marketing strategies tailored to the Malaysian market.

**; Requirements: - Qualifications and Skills**:

- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- Proven experience in e-commerce marketing, preferably within the Malaysian market.
- Strong knowledge of the Malaysian e-commerce landscape, consumer behavior, and local market dynamics.
- Familiarity with e-commerce platforms and their functionalities, preferably in the Malaysian context.
- Analytical mindset with the ability to gather and interpret data, draw actionable insights, and optimize campaigns for the Malaysian market.
- Excellent written and verbal communication skills, with fluency in English and Malay and more

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