Digital Marketing Specialist ara Damansara

3 days ago

Ara Damansara, Malaysia Agensi Pekerjaan iForte Sdn Bhd Full time

**Company Overview**:

- The company is a forward thinking digital agency with a long history of designing, developing and supporting robust ecommerce and corporate website solutions.
- Established in 2008, it is a 100% Malaysian owned web design company with headquarters in Kuala Lumpur, Malaysia. We are a leading provider of Magento eCommerce, WordPress website design, Magento Cloud Hosting, Magento managed services and digital marketing solutions for all industries, with an emphasis on Open Source technology. With a team a dedicated team of web developers, designers, project managers, we have the skills, experience and resources to provide you with proven and highly effective web based solutions.
- We have a team of 20 pax in our office, for technical 3 front-end, 3 back-ends, 3 UX UI designers, and the rest are operation and marketing team.
- We do have fixed outsourced partners (technical) and a sister company in the digital marketing industry.

**Job Descriptions**:
We are looking for a highly skilled and experienced Digital Marketing Specialist to join our team. As a specialist in digital advertising platforms like Facebook Ads Manager, Google Ads Manager, Xiao Hong Shu and TikTok Ads Manager, you will play a pivotal role in driving our digital marketing campaigns to new heights. Your expertise in these platforms will enable you to create, manage, and optimize highly targeted and effective ad campaigns, resulting in increased brand visibility, customer engagement, and conversions. Acting as a point of contact for clients to address any digital management queries or concerns.

1. Develop and execute comprehensive digital marketing strategies using Facebook Ads Manager, Google Ads Manager, and TikTok Ads Manager to achieve marketing objectives.

2. Design and implement innovative and compelling ad campaigns across multiple platforms, including Facebook, Instagram, Google Search, Display Network, TikTok, and other relevant platforms.

3. Conduct thorough audience research to identify target demographics, interests, and behaviors, and utilize this data to create highly targeted ad campaigns.

4. Continuously monitor campaign performance, analyze data, and optimize ad placements, bidding strategies, and creative elements to improve key performance metrics such as click-through rates, conversions, and return on ad spend (ROAS).

6. Collaborate well with team members that are in design, marketing, accounts management, content to align digital advertising strategies with overall marketing goals and objectives.

7. Conduct A/B testing and implement data-driven experiments to identify opportunities for campaign optimization and performance improvement.

8. Stay informed about emerging digital advertising trends, new ad formats, and industry innovations, and assess their relevance and potential for incorporation into our advertising efforts.

9. Maintain relationships with advertising platform representatives or KOLs, staying in touch with their latest offerings, and capitalizing on ongoing trends.

Qualifications:
1. Bachelor's degree in marketing, advertising, or a related field with at least 2 years working experience

2. Proven hands-on experience in managing and optimizing digital ad campaigns using Facebook Ads Manager, Google Ads Manager, Xiao Hong Shu and TikTok Ads Manager.

3. In-depth knowledge of ad targeting options, bidding strategies, and performance optimization techniques on these platforms.

4. Strong analytical skills, with the ability to interpret campaign data, generate insights, and make data-driven decisions to improve campaign performance.

5. Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and TikTok Pixel to track campaign performance and measure conversions.

6. Excellent understanding of digital advertising metrics and key performance indicators (KPIs), such as CTR, CPC, CPA, and ROAS.

7. Creative mindset with the ability to develop compelling ad creatives, headlines, and landing page recommendations that align with campaign objectives.

8. Strong communication and collaboration skills to effectively work with cross functional teams and stakeholders.

9. Ability to multitask, prioritize workload, and meet tight deadlines in a fast-paced environment.

10. Passion for continuous learning, staying updated with industry trends, and exploring new digital advertising platforms and techniques.

**Job Type**: Permanent

**Salary**: RM3,500.00 - RM4,000.00 per month

**Benefits**:

- Health insurance
- Opportunities for promotion
- Professional development

Schedule:

- Fixed shift
- Monday to Friday

Ability to commute/relocate:

- Ara Damansara: Reliably commute or planning to relocate before starting work (required)

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