Digital Marketing Specialist
6 months ago
**Responsibilities**:
**SEO Strategy**:
- Develop and implement effective SEO strategies to improve organic search rankings.
- Conduct keyword research and analysis to identify growth opportunities.
- Optimize website content, meta tags, and other on-page elements for search engines.
**Google Ads Management**:
- Create and manage Google Ads campaigns to drive targeted traffic and conversions.
- Perform keyword research and create compelling ad copies.
- Monitor and analyze campaign performance, making data-driven adjustments as needed.
**Content Optimization**:
- Collaborate with content creators to ensure SEO-friendly content creation.
- Optimize existing content for relevant keywords and user intent.
**Analytics and Reporting**:
- Use Google Analytics and other tools to track and analyze website performance.
- Prepare regular reports on SEO and Google Ads metrics, providing insights and recommendations.
**Competitor Analysis**:
- Stay updated on industry trends and conduct competitor analysis to identify opportunities and challenges.
**Collaboration**:
- Work closely with cross-functional teams, including marketing, design, and development, to align digital marketing efforts with overall business goals.
**Requirements**:
- Proven experience as a Digital Marketing Specialist with a focus on SEO and Google Ads.
- In-depth knowledge of SEO best practices and algorithms.
- Hands-on experience in creating and optimizing Google Ads campaigns.
- Proficiency in using SEO tools and analytics platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Up-to-date with the latest trends and best practices in digital marketing.
**Job Type**: Part-time
**Salary**: RM800.00 - RM1,500.00 per month
Schedule:
- Day shift
Ability to Commute:
- Petaling Jaya (required)
Ability to Relocate:
- Petaling Jaya: Relocate before starting work (required)
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