Digital Marketing Specialist
8 months ago
Developing and implementing media buying strategies for Facebook ads, Google ads, and other digital channels.
- Creating and managing ad campaigns on various platforms, including Facebook, Google, and other display ad networks.
- Analyzing campaign data and performance metrics to identify opportunities for optimization and improvement.
- Conducting market research and staying up-to-date on industry trends to ensure the most effective use of media budgets.
- Collaborating with other teams, including content, design, and development, to ensure campaign assets are optimized for performance.
- Reporting on campaign performance to clients and making recommendations for future improvements.
- Maintain SEO for company and clients' website by conduct keyword research, optimize on-page and off-page content, and implement strategies to increase organic traffic to the website.
**; Requirements**:
- Bachelor's degree in marketing, business, or a related field.
- Proven work experience as a digital marketing specialist or similar role.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Creativity and innovation in developing and executing marketing strategies.
- Self-motivation and a willingness to take ownership of projects and initiatives.
- Knowledge of HTML, CSS, and web development tools is a plus.
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