Performance Marketing Specialist

2 weeks ago


Bukit Jalil, Malaysia PRISM+ Full time

Responsibilities of a **Performance Marketing Specialist **but are not limited to:

- Formulate, execute, and report on paid advertising campaigns on various platforms including but not limited to Facebook, Instagram, Google & TikTok
- Conduct in-depth monitoring and tracking systems using Google Analytics and Google tag manager
- Reporting on set metrics to generate insights for ads optimization, A/B testing and website improvements
- Be passionate about copywriting. Analyze and optimize copywriting phrases to achieve different marketing objective of company
- Performance marketing copy writing
- Product unique selling proposition copywriting
- Come up with innovative marketing campaign
- Set campaign objectives and performance targets for each major campaign, with rationale, anticipation of results and ROI
- Execute all key aspects of the campaign
- Proven ability to communicate effectively to drive positive outcomes with key stakeholders (especially design team on creatives requirements)
- Foster strong relationships with external stakeholders (i.e Facebook/Google account managers)

**Requirements**:

- **Proficient in Facebook Ads platform (>3 years of Experience)**:

- **Proficient in Google Adwords, Google Analytics and Google Tag manager (>1 year of Experience)**:

- Bachelor's Degree in Business and Marketing, or any relevant course of studies
- At least 3-4 years' experience in digital marketing - preferred to be in performance marketing agency or e-commerce company
- You should have successfully scaled and led result driving marketing campaigns with clear management reporting metrics to measure success
- Thrives in dynamic, uncertain, and fast-moving environments, a hustler
- A strong level of passion to understand thoroughly performance advertisement growth metrics



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