Performance Marketing Specialist
7 months ago
Handling the Performance Account independently for various clients across Shopee, Lazada, TikTok, Facebook, Instagram, and Google.
- Understanding briefs to create media plans for different online channels (Social, Search, Display, etc)
- Managing campaigns across digital channels like search, social, display, video
- Collaborating with Marketing and Creative team
- Provide recommendations looking at the search keyword opportunities and brand target audience
- Campaign structuring, targeting, display network, and other facets of paid media in accordance with client goals
- Ability to generate weekly and monthly client reporting for all major metrics, and goals tracking, revenue tracking, and other tracking requirements. Able to churn out reports with insights for campaigns
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
**; Requirements**:
- Minimum 4 years of hands-on experience, preferably in an agency environment
- In-Depth Knowledge on Campaign management on Major Ad platforms such as Google Ads (SEM, Shopping, Display, Video and App Campaigns), TikTok (Live Ads, Video ads, and Lead ads) and Facebook (CPAS, Catalogue, Conversion and App Campaigns)
- Ability to perform daily account management of Paid accounts on Meta, TikTok, and Google, for a variety of clients
- Ability to plan and execute performance marketing strategies
- Should have an analytical and structured approach of working, and excellent logical thinking skills
- Proficiency in MS Excel, PowerPoint and Word
- Excellent verbal and written fluency in English
- Ability to prioritize work and be a strong player in a team-oriented environment High levels of integrity, autonomy, and self-motivation
- TikTok, Google and Facebook Certifications will be an added advantage
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