Strategic Marketing Executive
7 months ago
Conduct market research to identify customer trends, competitor offerings and demographic data.
- Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
- Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
- Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
- Create innovative marketing campaigns depending on robust data and present the recommendations to management.
- Establish and maintain relationships with new and existing clients through networking and prospecting.
- Create goals and objectives in order to approach customers through appropriate marketing channels.
- Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
**Job Requirement**
- Bachelor’s degree in marketing or related field
- Proven experience in marketing, with a strong understanding of various marketing channels and strategies
- Strong analytical skills, able to interpret data and make data-driven decisions
- Creative mindset with the ability to think outside the box and develop innovative marketing approaches
- Understanding of digital marketing concepts
- Knowledge of web analytics tools
- Content and creative writing skills
- Excellent communication skills, both written and verbal, to effectively convey marketing messages.
**Salary**: From RM2,800.00 per month
**Benefits**:
- Additional leave
- Dental insurance
- Gym membership
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
- Vision insurance
Schedule:
- Monday to Friday
Supplemental pay types:
- 13th month salary
- Performance bonus
- Retention bonus
- Yearly bonus
Ability to commute/relocate:
- Bukit Mertajam: Reliably commute or planning to relocate before starting work (required)
**Language**:
- Mandarin (required)
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