Marketing Executive

3 weeks ago

Bukit Mertajam, Malaysia SKY RESOURCES SDN BHD Full time

Job Purpose: Managing and coordinating various marketing functions to maximize brand presence and generate sales leads. As a Marketing Executive, you will play a pivotal role in curating and executing effective marketing strategies primarily focusing on offline events and exhibitions, while also contributing to digital marketing initiatives. Your determination and drive for excellence will be instrumental in promoting our company & brands to a diverse audience. Job Descriptions - Collaborate closely with the Team Lead and senior management to execute the company’s strategic plans, ensuring alignment with marketing goals. - Liaise with Business Development, Customer Service, and Operations teams to gain insights into marketing requirements and create targeted strategies for products and services. - Lead proactive outreach efforts to identify and engage with potential clients, delivering compelling presentations, proposals, and maintaining consistent follow-ups. - Support the customer service function to enhance the company's reputation and ensure a superior customer experience. - Take ownership of corporate branding events, overseeing the planning, coordination, and execution of activities that contribute to the project's overarching objectives. - Develop comprehensive offline marketing strategies, including planning and executing impactful events, exhibitions, Above and Below-The-Line (ATL/BTL) marketing activities. - Contribute to the formulation of digital marketing strategies in collaboration with the creative team, ensuring synergy across various digital platforms. - Take charge of content creation with a focus on creative development and precise management for all marketing initiatives, spanning websites, social media channels, and more. - Conduct in-depth market research and analysis to identify and evaluate prevailing trends, market landscapes, competitor activities, and consumer behaviors. - Monitor and analyze Key Opinion Leaders (KOLs) across diverse industries, staying attuned to their business and marketing undertakings. - Identify and source relevant influencers, evaluating their suitability and potential alignment with client campaigns. - Foster and maintain positive relationships with influencers and online content creators, fostering productive collaborations. - Coordinate and manage influencer activities, including negotiation of terms and budget management, ensuring alignment with project goals. - Embrace a proactive approach and undertake ad hoc duties as assigned, demonstrating flexibility and a readiness to contribute across various marketing functions. Job Requirements - Minimum Diploma or above in Marketing, Mass Communication or related field - Strong written and verbal communication and collaboration skills, with the ability to work effectively with cross-functional teams to create marketing content. - Strong attention to detail and the ability to maintain accuracy in a fast-paced environment. - Proven experience in marketing roles with a strong emphasis on offline events, exhibitions, and ATL/BTL marketing strategies. - Ability to prioritize workload and manage multiple projects simultaneously. - Ability to think creatively and develop innovative solutions to achieve marketing goals. - Strong analytical skills for market research and trend analysis. - Demonstrated commitment to the company's values and mission. - Demonstrating Leadership mentality, qualities and disciplines.
Sky Resources Group of Companies is an established skincare, health supplements and nutritional food manufacturer for more than 20 years. We are certified by Malaysia Health Ministry of GMP standard at all of our production sites ensuring a consistent, quality and innovative manufacturing services provided to our customers. Apart from being GMP certified manufacturer, we are also certified with ISO9001:2008, ISO22000:2005, HACCP and HALAL certification from the Ministry of Health Malaysia. Armed with more than 300 workforce, we are specialized in producing all types of skin care, hair care, ampoules, beauty soap and health supplements. Sky Resources Group of Companies is led by a management team of experienced technical and product specialists to ensure quick and innovative all-rounding services and expectation from our customers are promptly and strictly fulfilled.
Diploma / Advanced Diploma / Higher Graduate Diploma / DVM / DKM Level 4 / DLKM Level 5

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